Why is it called first person?

Because the buyer is the first person in every decision we make. We write and design from the customer's point of view, in their language, at the moment of their decision, instead of speaking about ourselves.

How does psychology change the marketing?

Buying is emotional, then justified with logic. We use evidence based principles such as loss aversion, social proof, cognitive fluency, anchoring, reciprocity and commitment consistency to shape offers, page structure, ad copy and follow up so the easiest choice is the right one.

How is a subscription different from an agency retainer?

There is no scope negotiation for every task, no hourly billing and no long lock in. You pay one published monthly price, you can cancel with thirty days written notice, and you own every account, asset and dataset permanently.

What results should I expect in ninety days?

A measurable move in qualified enquiries or sales within ninety days, backed by our guarantee. The first thirty days fix tracking, offer and the highest friction pages, the next sixty compound search, advertising and lifecycle work on top of a clean base.

Who is First Person Marketing best for?

Companies with a proven product that need an entire marketing department without hiring one: owner led businesses, professional services, ecommerce brands and multi location operators who want one accountable person rather than five vendors.

The short answer

What is First Person Marketing?

First Person Marketing is a full service marketing subscription. One named account manager runs your strategy, search, advertising, social, content, website, email and reporting for a single published monthly fee. Operated by Lanex Group, LLC of New York, we are marketing specialists who work from buyer psychology first: what people fear, want, believe and compare, and only then which channel carries the message.

The name is the method. The buyer is the first person in every decision, so the work is written in their words, aimed at their moment of doubt and measured against your sales rather than impressions, clicks or a slide of activity.

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First Person Marketing strategists reviewing customer research and campaign performance

Marketing expertise, grounded in behavioural psychology

Most marketing fails because it argues with how people actually decide. Buyers are busy, sceptical and loss averse, and they choose the option that feels the safest and easiest to understand. These six principles shape every page, advert and email we produce.

Decisions are made emotionally

People feel first and reason afterwards. We lead with the outcome a buyer wants and supply the proof their rational mind needs to sign off the choice they already made.

Attention is earned in seconds

Cognitive fluency decides whether a page is read at all. Short lines, familiar words, obvious next steps and fast loading beat clever writing every single time.

Risk stops more sales than price

Loss aversion means a buyer fears the wrong decision more than they want the right one. Guarantees, published terms, named people and real proof remove that fear.

Trust transfers from other people

Social proof works because copying others is a shortcut the brain trusts. Reviews, case detail and recognisable logos placed at the hesitation point convert better than any adjective.

Small commitments become large ones

Commitment and consistency mean an easy first step raises the odds of the second. We design low friction entry actions instead of demanding the biggest ask on first contact.

Every belief is tested

Psychology gives us the hypothesis. Analytics decides what stays. Nothing survives in your plan because someone senior liked it.

A named account manager presenting a ninety day growth plan to a client

One accountable person, not a queue of vendors

You do not brief a ticket system. You work with one named account manager who knows your margins, your seasonality and your best customers, supported by specialists in search, advertising, content, web and analytics. That single point of accountability is why decisions happen in days rather than quarters.

One published monthly price with no hourly billing and no scope haggling
Cancel with thirty days written notice, no annual lock in
You own every advertising account, asset and dataset permanently
A written growth plan in the first two weeks with the numbers we will move
Reporting a non marketer can read in two minutes

What the subscription actually covers

Every growth channel a modern company needs, run by one team against one plan.

Strategy and positioning

The message that makes every other channel cheaper: who you are for, what you remove from their life and why you and not the alternative.

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Search visibility

Technical health, content built for buying intent and authority that compounds monthly rather than spiking once.

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Paid advertising

Search, social, shopping and retargeting run to an agreed cost per sale, with wasted spend cut weekly.

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Content and creative

Copy, design and video written from the buyer's point of view and produced on a publishing calendar you can see.

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Website and conversion

Speed, structure and page experience tuned until more of the traffic you already pay for becomes enquiries.

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Analytics and attribution

Clean tracking and revenue reporting so you always know which pound, dollar or euro earned the sale.

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The first ninety days, in order

Our guarantee is simple: more sales in ninety days or your money back, on the terms published in the service agreement. That promise only works because the sequence is fixed and the measurement is honest.

1
Days 1 to 14
Discovery, tracking repair, offer review and a written growth plan with the numbers we intend to move.
2
Days 15 to 30
Quick wins shipped: the highest friction pages, the best intent keywords and the advertising waste removed.
3
Days 31 to 60
Compounding work begins. Content, authority, campaign structure and lifecycle automation build on a clean base.
4
Days 61 to 90
Scale what proved itself, retire what did not, and review revenue against the plan with your account manager.

Revenue reporting used to measure the ninety day growth plan

Questions people ask before they start

What is First Person Marketing?: First Person Marketing is a full service marketing subscription operated by Lanex Group, LLC of New York. One named account manager runs strategy, search, paid media, social, content, web, email and analytics for a single monthly fee, and the work is judged on sales rather than activity reports.
Why is it called first person?: Because the buyer is the first person in every decision we make. We write and design from the customer's point of view, in their language, at the moment of their decision, instead of speaking about ourselves.
How does psychology change the marketing?: Buying is emotional, then justified with logic. We use evidence based principles such as loss aversion, social proof, cognitive fluency, anchoring, reciprocity and commitment consistency to shape offers, page structure, ad copy and follow up so the easiest choice is the right one.
How is a subscription different from an agency retainer?: There is no scope negotiation for every task, no hourly billing and no long lock in. You pay one published monthly price, you can cancel with thirty days written notice, and you own every account, asset and dataset permanently.
What results should I expect in ninety days?: A measurable move in qualified enquiries or sales within ninety days, backed by our guarantee. The first thirty days fix tracking, offer and the highest friction pages, the next sixty compound search, advertising and lifecycle work on top of a clean base.
Who is First Person Marketing best for?: Companies with a proven product that need an entire marketing department without hiring one: owner led businesses, professional services, ecommerce brands and multi location operators who want one accountable person rather than five vendors.

Keep reading: about our team and story, every service we run, plans and pricing or guides and case studies.

Ready when you are

Start your ninety day run

Pick a plan, meet your account manager within days, and take your retainer back if sales have not moved in the first ninety days.

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