Paid Advertising
Search Engine Marketing
Coordinate paid and organic so they stop bidding against each other.
- Shared keyword governance
- Incrementality testing
- Blended cost per acquisition reporting
Growth within 90 days or your money back. One named account manager. Rolling monthly, cancel with 30 days notice.
- Weekly
- optimisation cycles with written notes on every change
- Your account
- you own the advertising accounts and data, always
- No mark up
- media spend goes to the platform, the subscription covers the work
Coordinate paid and organic so they stop bidding against each other. Search Engine Marketing sits inside the Paid Advertising line of your subscription, delivered by the same team that runs your other channels and reported against predictable acquisition at a cost per sale you can plan around.
Who this is right for
- Businesses where search Engine Marketing is a genuine constraint on growth rather than a nice to have
- Owners and marketing leads who want one accountable person rather than a rotating cast of freelancers
- Teams who would rather see fewer, better decisions than a long list of completed tasks
- Companies ready to act on findings, because search Engine Marketing only pays back when the recommendations actually ship
If you need search Engine Marketing as a one off project with no ongoing measurement, we are the wrong fit and will say so on the first call.
What we do, in order
Shared keyword governance
We start here because shared keyword governance is usually where the gap between what your site could earn and what it does earn is widest. Your account manager agrees the scope with you before any work begins, so you always know what is being changed and why.
Incrementality testing
Incrementality testing is handled by the specialist who does this work every day, not by a generalist working from a checklist. You see the plan, the change and the result of the change in your workspace rather than in a slide at the end of the quarter.
Blended cost per acquisition reporting
Nothing here is delivered in isolation. Blended cost per acquisition reporting is sequenced against the rest of your plan so search Engine Marketing supports paid, lifecycle and conversion work instead of competing with it for the same budget.
How the first ninety days run
Week one: audit and baseline
We audit the current state of search Engine Marketing, record a baseline for every measure we intend to move and agree what a good ninety days looks like in writing. Without a baseline, nobody can honestly claim an improvement later.
Weeks two and three: first changes shipped
The highest impact items go live first, starting with shared keyword governance. You approve anything that touches your brand or your customers before it ships.
Weeks four to eight: build and test
Incrementality testing is delivered and tested, with results reviewed against the baseline every fortnight instead of at month end when it is too late to react.
Weeks nine to twelve: compound and review
We consolidate what worked, retire what did not and present the ninety day review. If the agreed measures have not moved, our guarantee applies and you can ask for your money back.
What lands in your account
- A written search Engine Marketing plan for the next ninety days with owners and dates
- Shared keyword governance, delivered and documented
- Incrementality testing, delivered and documented
- Blended cost per acquisition reporting, delivered and documented
- Live reporting in your workspace showing what search Engine Marketing produced in enquiries
- A monthly review with your named account manager where decisions get made
Paid Advertising
Other work in this line
Answers
Questions about search engine marketing
Can I buy search Engine Marketing on its own
Search Engine Marketing is delivered inside a monthly subscription rather than as a standalone project, because it performs better when it is planned alongside your other channels. Your plan sets how much of the monthly capacity goes to search Engine Marketing, and that split can change as priorities change.
How quickly does search Engine Marketing show results
You will see delivery inside the first fortnight and measurable movement inside ninety days. That is the window our guarantee covers. Some parts of paid advertising compound for longer, which we will say plainly rather than promising everything at once.
Who actually does the search Engine Marketing work
A specialist in paid advertising employed by us, directed by your named account manager. Nothing is passed to an offshore subcontractor and nothing is generated and published without a human reviewing it.
What do you need from us
Access to the relevant systems, one decision maker who can approve work, and about an hour a month for the review. Slow approvals are the single most common reason search Engine Marketing underperforms, so we agree turnaround expectations up front.
What happens if search Engine Marketing does not work
We commit to growth within ninety days or your money back, and the measures are agreed with you in week one rather than chosen afterwards. If we miss, you can claim under the guarantee or move your capacity to a channel with a better chance.
Ready when you are
Start your ninety day run
Pick a plan, meet your account manager within days, and take your retainer back if sales have not moved in the first ninety days.