First Person Marketing

Industry

Marketing for consumer goods that is judged on results

Retail and direct channels compete for the same shopper.

Consumer Goods

Where we start

Priorities for consumer goods

  • Retail media and shopping
  • Brand creative
  • Direct to consumer lifecycle

The number we report

Blended return on ad spend

Every monthly review opens with this figure, then explains the work that moved it. Impressions and rankings are context, never the headline.

Ready when you are

Start your ninety day run

Pick a plan, meet your account manager within days, and take your retainer back if sales have not moved in the first ninety days.