First Person Marketing

Startups

Find the channel that scales before the runway runs out

Early growth is a search problem. We run disciplined tests across positioning, channels and offers, kill what does not work quickly and put budget behind the route that shows repeatable acquisition economics.

Startups

Sound familiar

What we usually walk into

  • Several channels tried at once with no clean read on any of them
  • Founders selling personally with no repeatable system behind it
  • Investors asking for cost of acquisition and payback numbers

Where we focus first

  • Positioning and messaging
  • Paid experiments
  • Landing pages
  • Attribution for investors

A written acquisition playbook with real cost per customer figures.

The plan

Your first ninety days

  1. Phase 1

    Weeks one to four

    Positioning, measurement and one channel tested properly.

  2. Phase 2

    Weeks five to eight

    Message and offer iteration against real conversion data.

  3. Phase 3

    Weeks nine to twelve

    Double down on the winning motion and document the playbook.

Ready when you are

Start your ninety day run

Pick a plan, meet your account manager within days, and take your retainer back if sales have not moved in the first ninety days.