Resources
Structures, negative keyword frameworks, creative testing systems and budget models.
3 minute read · Written by the First Person Marketing strategy team
How to organise campaigns so data stays readable and bidding works.
A simple system for producing and judging enough variants.
Marketing works when one team owns strategy, delivery and the number that matters: revenue.
Working out the minimum viable spend for a reliable read.
Prefer this handled by a team who does it every day
One monthly plan covers strategy, delivery and reporting, with growth within 90 days or your money back.
See plansKeep reading
Blog
Notes from the work we do for clients, written for owners and marketing leads who want to make better decisions rather than collect theory.
Guides
Long form guides covering the fundamentals of each channel, written so a capable internal marketer can execute them without our help.
E-books
Detailed publications for teams building an annual plan, setting budgets or preparing a business case for marketing investment.
