Lifecycle
Turn the audience you already own into repeat revenue
Email and automation are the highest margin channels you have, because you are not renting the audience. We build the lists, the journeys and the messages that convert interest into first purchases and first purchases into loyalty.
- Lifecycle map
- Automated journeys
- Campaign calendar
Growth within 90 days or your money back. One named account manager. Rolling monthly, cancel with 30 days notice.
- Your platform
- we work inside the tools you own, no lock in
- Consent first
- compliant capture and preference management as standard
- Revenue reported
- attributed revenue per journey and per campaign
Doing nothing is a decision
Where the month goes without this work
| If nothing changes | With your subscription |
|---|---|
| Leads that are not nurtured buy from whoever follows up first | Lifecycle map |
| Customer lists decay in value every month they are ignored | Automated journeys |
| Manual follow up disappears the moment the team gets busy | Campaign calendar |
Exactly what is included
| Lifecycle map | Every stage from first visit to renewal, with the message that should meet it. |
|---|---|
| Automated journeys | Welcome, nurture, abandonment, onboarding, win back and referral flows built and monitored. |
| Campaign calendar | Planned sends with design, copy and segmentation handled for you. |
| Deliverability | Authentication, list hygiene and reputation management so messages arrive. |
| Segmentation and data | Behaviour and value based segments that make relevance possible. |
| Compliance built in | Consent capture, preference management and record keeping aligned to major privacy regimes. |
The delivery schedule
| Stage | What happens | What you receive |
|---|---|---|
| 01. Audit | List health, deliverability and current performance. | Written update in your portal |
| 02. Map | The journeys worth automating first, ranked by revenue. | Written update in your portal |
| 03. Build | Flows, templates and segments implemented in your platform. | Written update in your portal |
| 04. Send | A steady campaign calendar with tested subject lines and offers. | Written update in your portal |
| 05. Optimise | Monthly review of revenue per recipient and journey drop off. | Monthly performance review |
Ready when you are
Start your ninety day run
Pick a plan, meet your account manager within days, and take your retainer back if sales have not moved in the first ninety days.
Email & Automation
Every service in this line
| Email Marketing | Make the list your most profitable channel. | Details |
| Email Campaigns | Plan promotions that do not burn the list. | Details |
| Email Strategy | Decide what to send and how often. | Details |
| Email Design | Emails that render everywhere and read fast. | Details |
| Email Copywriting | Write emails people actually open and act on. | Details |
| Lead Nurturing | Stay useful until the buyer is ready. | Details |
| Marketing Automation | Let the system do the follow up reliably. | Details |
Questions clients ask first
Which email platforms do you use
The major campaign and automation platforms. If you already pay for one, we use it rather than forcing a migration.
Can you rescue a poor sender reputation
Usually. It takes list hygiene, authentication fixes and a warming plan, and we will tell you honestly how long it will take.
Do you write the emails
Yes, copy, design and build are included.
Ready when you are
Start your ninety day run
Pick a plan, meet your account manager within days, and take your retainer back if sales have not moved in the first ninety days.