First Person Marketing

Content & Creative

Infographics

Make complex value easy to grasp and easy to share.

  • Data visualisation
  • Explainer graphics
  • Link earning assets

Growth within 90 days or your money back. One named account manager. Rolling monthly, cancel with 30 days notice.

You approve
every asset before it is published or printed
Full rights
you own all copy, design files and footage
One voice
a single message architecture across every channel
Infographics delivered by First Person Marketing

Make complex value easy to grasp and easy to share. Infographics sits inside the Content & Creative line of your subscription, delivered by the same team that runs your other channels and reported against one consistent story that shortens the time it takes to trust you.

Why businesses come to us for this

  • You suspect infographics matters for your business but nobody internally owns it, so it moves only when someone finds spare time
  • You have paid for infographics before and received activity reports rather than an explanation of what it earned
  • Your competitors are visibly ahead on infographics and the gap widens every quarter you leave it
  • You can see the enquiries you get, but not the enquiries you are missing because infographics is not being handled

The work itself

01

Data visualisation

We start here because data visualisation is usually where the gap between what your site could earn and what it does earn is widest. Your account manager agrees the scope with you before any work begins, so you always know what is being changed and why.

02

Explainer graphics

Explainer graphics is handled by the specialist who does this work every day, not by a generalist working from a checklist. You see the plan, the change and the result of the change in your workspace rather than in a slide at the end of the quarter.

03

Link earning assets

Nothing here is delivered in isolation. Link earning assets is sequenced against the rest of your plan so infographics supports paid, lifecycle and conversion work instead of competing with it for the same budget.

Infographics is included in every plan from $199 per month upward. Larger plans allocate more monthly capacity to infographics; your account manager will tell you honestly which plan the work you want actually fits.

The first ninety days

  1. 1

    Week one: audit and baseline

    We audit the current state of infographics, record a baseline for every measure we intend to move and agree what a good ninety days looks like in writing. Without a baseline, nobody can honestly claim an improvement later.

  2. 2

    Weeks two and three: first changes shipped

    The highest impact items go live first, starting with data visualisation. You approve anything that touches your brand or your customers before it ships.

  3. 3

    Weeks four to eight: build and test

    Explainer graphics is delivered and tested, with results reviewed against the baseline every fortnight instead of at month end when it is too late to react.

  4. 4

    Weeks nine to twelve: compound and review

    We consolidate what worked, retire what did not and present the ninety day review. If the agreed measures have not moved, our guarantee applies and you can ask for your money back.

Answers

Questions about infographics

Can I buy infographics on its own

Infographics is delivered inside a monthly subscription rather than as a standalone project, because it performs better when it is planned alongside your other channels. Your plan sets how much of the monthly capacity goes to infographics, and that split can change as priorities change.

How quickly does infographics show results

You will see delivery inside the first fortnight and measurable movement inside ninety days. That is the window our guarantee covers. Some parts of content & creative compound for longer, which we will say plainly rather than promising everything at once.

Who actually does the infographics work

A specialist in content & creative employed by us, directed by your named account manager. Nothing is passed to an offshore subcontractor and nothing is generated and published without a human reviewing it.

What do you need from us

Access to the relevant systems, one decision maker who can approve work, and about an hour a month for the review. Slow approvals are the single most common reason infographics underperforms, so we agree turnaround expectations up front.

What happens if infographics does not work

We commit to growth within ninety days or your money back, and the measures are agreed with you in week one rather than chosen afterwards. If we miss, you can claim under the guarantee or move your capacity to a channel with a better chance.

Ready when you are

Start your ninety day run

Pick a plan, meet your account manager within days, and take your retainer back if sales have not moved in the first ninety days.