Resources

Step by step playbooks you can run yourself

Long form guides covering the fundamentals of each channel, written so a capable internal marketer can execute them without our help.

3 minute read · Written by the First Person Marketing strategy team

Channel foundations

Search, paid media, social, email and conversion covered from setup to measurement.

Checklists, briefs and reporting formats we use internally, provided as working files.

Marketing works when one team owns strategy, delivery and the number that matters: revenue.

Guides are revised when platforms change rather than left to age quietly.

Prefer this handled by a team who does it every day

One monthly plan covers strategy, delivery and reporting, with growth within 90 days or your money back.

Keep reading

Blog

Notes from the work we do for clients, written for owners and marketing leads who want to make better decisions rather than collect theory.

E-books

Detailed publications for teams building an annual plan, setting budgets or preparing a business case for marketing investment.

Case Studies

Anonymised where clients prefer it, always with the method explained so you can judge whether it applies to your situation.