First Person Marketing

SEO

Link Building

Build authority you would be comfortable explaining publicly.

  • Editorial placements and expert commentary
  • Original data and research assets
  • Ongoing quality and relevance auditing

Growth within 90 days or your money back. One named account manager. Rolling monthly, cancel with 30 days notice.

90 days
to measurable movement in qualified organic enquiries or your retainer is refunded
Weekly
crawl monitoring so regressions are caught before they cost you traffic
1 owner
a named account manager who knows your sales numbers, not a ticket queue
Link Building delivered by First Person Marketing

Build authority you would be comfortable explaining publicly. Link Building sits inside the SEO line of your subscription, delivered by the same team that runs your other channels and reported against compounding organic enquiries that keep arriving after the spend stops.

What changes when link building is handled properly

Where you are nowWhat we put in place
You suspect link Building matters for your business but nobody internally owns it, so it moves only when someone finds spare timeEditorial placements and expert commentary
You have paid for link Building before and received activity reports rather than an explanation of what it earnedOriginal data and research assets
Your competitors are visibly ahead on link Building and the gap widens every quarter you leave itOngoing quality and relevance auditing
You can see the enquiries you get, but not the enquiries you are missing because link Building is not being handledEditorial placements and expert commentary

Scope, in detail

Editorial placements and expert commentaryWe start here because editorial placements and expert commentary is usually where the gap between what your site could earn and what it does earn is widest. Your account manager agrees the scope with you before any work begins, so you always know what is being changed and why.
Original data and research assetsOriginal data and research assets is handled by the specialist who does this work every day, not by a generalist working from a checklist. You see the plan, the change and the result of the change in your workspace rather than in a slide at the end of the quarter.
Ongoing quality and relevance auditingNothing here is delivered in isolation. Ongoing quality and relevance auditing is sequenced against the rest of your plan so link Building supports paid, lifecycle and conversion work instead of competing with it for the same budget.

Delivery schedule

  1. Week one: audit and baseline

    We audit the current state of link Building, record a baseline for every measure we intend to move and agree what a good ninety days looks like in writing. Without a baseline, nobody can honestly claim an improvement later.

  2. Weeks two and three: first changes shipped

    The highest impact items go live first, starting with editorial placements and expert commentary. You approve anything that touches your brand or your customers before it ships.

  3. Weeks four to eight: build and test

    Original data and research assets is delivered and tested, with results reviewed against the baseline every fortnight instead of at month end when it is too late to react.

  4. Weeks nine to twelve: compound and review

    We consolidate what worked, retire what did not and present the ninety day review. If the agreed measures have not moved, our guarantee applies and you can ask for your money back.

How we are judged

Qualified enquiriesThe only number that tells you whether link Building paid for itself this month.
Cost per acquired customerBlended across every channel, so no channel can claim credit twice.
Pipeline contributionWhat link Building contributed to opportunities your sales team can actually close.
Delivery against planWhether the work we committed to this month actually shipped.

Link Building is included in every plan from $199 per month upward. Larger plans allocate more monthly capacity to link Building; your account manager will tell you honestly which plan the work you want actually fits.

Answers

Questions about link building

Can I buy link Building on its own

Link Building is delivered inside a monthly subscription rather than as a standalone project, because it performs better when it is planned alongside your other channels. Your plan sets how much of the monthly capacity goes to link Building, and that split can change as priorities change.

How quickly does link Building show results

You will see delivery inside the first fortnight and measurable movement inside ninety days. That is the window our guarantee covers. Some parts of seo compound for longer, which we will say plainly rather than promising everything at once.

Who actually does the link Building work

A specialist in seo employed by us, directed by your named account manager. Nothing is passed to an offshore subcontractor and nothing is generated and published without a human reviewing it.

What do you need from us

Access to the relevant systems, one decision maker who can approve work, and about an hour a month for the review. Slow approvals are the single most common reason link Building underperforms, so we agree turnaround expectations up front.

What happens if link Building does not work

We commit to growth within ninety days or your money back, and the measures are agreed with you in week one rather than chosen afterwards. If we miss, you can claim under the guarantee or move your capacity to a channel with a better chance.

Ready when you are

Start your ninety day run

Pick a plan, meet your account manager within days, and take your retainer back if sales have not moved in the first ninety days.