Decide what to send and how often. Email Strategy sits inside the Email & Automation line of your subscription, delivered by the same team that runs your other channels and reported against revenue from people who already know you, without extra media spend.
Why businesses come to us for this
- You suspect email Strategy matters for your business but nobody internally owns it, so it moves only when someone finds spare time
- You have paid for email Strategy before and received activity reports rather than an explanation of what it earned
- Your competitors are visibly ahead on email Strategy and the gap widens every quarter you leave it
- You can see the enquiries you get, but not the enquiries you are missing because email Strategy is not being handled
The work itself
01
Lifecycle and cadence design
We start here because lifecycle and cadence design is usually where the gap between what your site could earn and what it does earn is widest. Your account manager agrees the scope with you before any work begins, so you always know what is being changed and why.
02
Segmentation model
Segmentation model is handled by the specialist who does this work every day, not by a generalist working from a checklist. You see the plan, the change and the result of the change in your workspace rather than in a slide at the end of the quarter.
03
Measurement framework
Nothing here is delivered in isolation. Measurement framework is sequenced against the rest of your plan so email Strategy supports paid, lifecycle and conversion work instead of competing with it for the same budget.
Email Strategy is included in every plan from $199 per month upward. Larger plans allocate more monthly capacity to email Strategy; your account manager will tell you honestly which plan the work you want actually fits.
The first ninety days
- 1
Week one: audit and baseline
We audit the current state of email Strategy, record a baseline for every measure we intend to move and agree what a good ninety days looks like in writing. Without a baseline, nobody can honestly claim an improvement later.
- 2
Weeks two and three: first changes shipped
The highest impact items go live first, starting with lifecycle and cadence design. You approve anything that touches your brand or your customers before it ships.
- 3
Weeks four to eight: build and test
Segmentation model is delivered and tested, with results reviewed against the baseline every fortnight instead of at month end when it is too late to react.
- 4
Weeks nine to twelve: compound and review
We consolidate what worked, retire what did not and present the ninety day review. If the agreed measures have not moved, our guarantee applies and you can ask for your money back.