Resources

Plain definitions, without the agency fog

Every term we use in reporting, defined in the way we actually calculate it.

3 minute read · Written by the First Person Marketing strategy team

Acquisition terms

Cost per click, cost per acquisition, blended return and payback period.

Attribution models, incrementality, assisted conversions and first party data.

Marketing works when one team owns strategy, delivery and the number that matters: revenue.

Retainer scope, sprint, service level and change request.

Prefer this handled by a team who does it every day

One monthly plan covers strategy, delivery and reporting, with growth within 90 days or your money back.

Keep reading

Blog

Notes from the work we do for clients, written for owners and marketing leads who want to make better decisions rather than collect theory.

Guides

Long form guides covering the fundamentals of each channel, written so a capable internal marketer can execute them without our help.

E-books

Detailed publications for teams building an annual plan, setting budgets or preparing a business case for marketing investment.