First Person Marketing

Social Media

Facebook Marketing

Reach broad local and consumer demand.

  • Page and catalogue setup
  • Lead form and messaging flows
  • Local awareness campaigns

Growth within 90 days or your money back. One named account manager. Rolling monthly, cancel with 30 days notice.

Monthly
content calendar approved before anything publishes
Same day
target response time for comments and messages
Owned
all creative files handed over to you
Facebook Marketing delivered by First Person Marketing

Reach broad local and consumer demand. Facebook Marketing sits inside the Social Media line of your subscription, delivered by the same team that runs your other channels and reported against a recognisable brand and a measurable pipeline from social.

What changes when facebook marketing is handled properly

Where you are nowWhat we put in place
You suspect facebook Marketing matters for your business but nobody internally owns it, so it moves only when someone finds spare timePage and catalogue setup
You have paid for facebook Marketing before and received activity reports rather than an explanation of what it earnedLead form and messaging flows
Your competitors are visibly ahead on facebook Marketing and the gap widens every quarter you leave itLocal awareness campaigns
You can see the enquiries you get, but not the enquiries you are missing because facebook Marketing is not being handledPage and catalogue setup

Scope, in detail

Page and catalogue setupWe start here because page and catalogue setup is usually where the gap between what your site could earn and what it does earn is widest. Your account manager agrees the scope with you before any work begins, so you always know what is being changed and why.
Lead form and messaging flowsLead form and messaging flows is handled by the specialist who does this work every day, not by a generalist working from a checklist. You see the plan, the change and the result of the change in your workspace rather than in a slide at the end of the quarter.
Local awareness campaignsNothing here is delivered in isolation. Local awareness campaigns is sequenced against the rest of your plan so facebook Marketing supports paid, lifecycle and conversion work instead of competing with it for the same budget.

Delivery schedule

  1. Week one: audit and baseline

    We audit the current state of facebook Marketing, record a baseline for every measure we intend to move and agree what a good ninety days looks like in writing. Without a baseline, nobody can honestly claim an improvement later.

  2. Weeks two and three: first changes shipped

    The highest impact items go live first, starting with page and catalogue setup. You approve anything that touches your brand or your customers before it ships.

  3. Weeks four to eight: build and test

    Lead form and messaging flows is delivered and tested, with results reviewed against the baseline every fortnight instead of at month end when it is too late to react.

  4. Weeks nine to twelve: compound and review

    We consolidate what worked, retire what did not and present the ninety day review. If the agreed measures have not moved, our guarantee applies and you can ask for your money back.

How we are judged

Qualified enquiriesThe only number that tells you whether facebook Marketing paid for itself this month.
Cost per acquired customerBlended across every channel, so no channel can claim credit twice.
Pipeline contributionWhat facebook Marketing contributed to opportunities your sales team can actually close.
Delivery against planWhether the work we committed to this month actually shipped.

Facebook Marketing is included in every plan from $199 per month upward. Larger plans allocate more monthly capacity to facebook Marketing; your account manager will tell you honestly which plan the work you want actually fits.

Answers

Questions about facebook marketing

Can I buy facebook Marketing on its own

Facebook Marketing is delivered inside a monthly subscription rather than as a standalone project, because it performs better when it is planned alongside your other channels. Your plan sets how much of the monthly capacity goes to facebook Marketing, and that split can change as priorities change.

How quickly does facebook Marketing show results

You will see delivery inside the first fortnight and measurable movement inside ninety days. That is the window our guarantee covers. Some parts of social media compound for longer, which we will say plainly rather than promising everything at once.

Who actually does the facebook Marketing work

A specialist in social media employed by us, directed by your named account manager. Nothing is passed to an offshore subcontractor and nothing is generated and published without a human reviewing it.

What do you need from us

Access to the relevant systems, one decision maker who can approve work, and about an hour a month for the review. Slow approvals are the single most common reason facebook Marketing underperforms, so we agree turnaround expectations up front.

What happens if facebook Marketing does not work

We commit to growth within ninety days or your money back, and the measures are agreed with you in week one rather than chosen afterwards. If we miss, you can claim under the guarantee or move your capacity to a channel with a better chance.

Ready when you are

Start your ninety day run

Pick a plan, meet your account manager within days, and take your retainer back if sales have not moved in the first ninety days.