Our story
Built by people who got tired of defending agency invoices
First Person Marketing is operated by Lanex Group, LLC, incorporated in the State of Delaware. Our founders spent years inside agencies where the incentive was to protect the retainer, and years client-side paying those retainers. Both sides taught the same lesson: marketing goes wrong when the person spending the budget is not accountable for what it returns. So we removed the hourly model entirely.
- Founded by in-house marketers and ex-agency leads
- Flat monthly fee, no billable hours to defend
- 30 day rolling agreements from day one
- Deliberately capped client load per pod
2019
Year we dropped hourly retainers for a flat fee
6
Maximum active accounts per delivery pod
94%
Clients who stay past month six
100%
Accounts and assets owned by the client
The problem we set out to fix
Hourly billing quietly punishes efficiency
Under a retainer, the fastest route to a result is the least profitable thing an agency can do. Reports get longer, calls get more frequent, and the actual work slows down. A flat monthly fee flips it: the sooner we make something work, the better the month goes for everyone.
- No timesheets, so no incentive to stretch work out
- No media commission, so no reason to inflate spend
- No lock-in, so we have to earn the next 30 days
- One fee, so scope arguments stop being profitable
How we are structured
Small pods, senior people, capped workload
A pod is a strategist, a media buyer, a copywriter, a designer and a technical lead. It carries a maximum of six accounts. When a pod is full we stop selling into it, even when that means telling a good prospect to wait a month.
- Everything delivered in-house, nothing white-labelled
- Senior-only hiring: no account executives learning on your budget
- US based team with documented working hours
- Growth capped by hiring, not by sales targets
Things we refuse to do
We do not promise a number we cannot model
If your maths does not support $1M a year within a realistic window, we say so in the audit and show you the arithmetic instead of a case study from someone else's category.
We do not hold your accounts hostage
Ad accounts, analytics, domains, email lists, creative files and documentation are yours. If you leave, you get a handover pack and nothing is switched off behind you.
We do not buy engagement
No bought followers, no engagement pods, no fake reviews, no doorway pages, no link farms. Anything that risks your domain or your reputation is off the table.
We do not sell what we cannot staff
If we are not strong at something, we tell you and recommend a specialist. Referrals are unpaid, because a paid referral is not advice.
Craft
The work still has to be good
Process is not a substitute for taste. Our creative team produces campaign assets weekly, and every ad, page and email is reviewed against the same question: would this make a sceptical buyer stop and read? Data tells us what to keep, not what to make.
- Creative produced on a weekly cadence, not per request
- Copy written by people who have sold the category before
- Design system per client so the brand stays intact
- Every asset tested, logged and reused or retired
Company facts
- Legal name
- First Person Marketing LLC, registered in the United States.
- What we sell
- Subscription marketing: strategy, creative, build, media management and reporting.
- How we charge
- Flat monthly fee, billed in advance, fixed for 12 months from your start date.
- Data handling
- Client data is processed under a written agreement covering GDPR and CCPA obligations.
- Insurance
- Professional indemnity and cyber liability cover, certificates on request.
- Careers
- We hire senior marketers only. See open roles on the careers page.
Judge us on a plan, not a pitch
The free audit is the same document our clients get in week one. Read it, then decide whether you want us anywhere near your budget.
Want the operating detail? Read how we work.