Legal · version 3.0 · last updated 19 August 2026

Terms of service and website terms

These terms form a binding agreement between Lanex Group, LLC, a limited liability company incorporated in the State of Delaware, United States, trading as First Person Marketing (we, us, our), and the person or entity purchasing our services (you, the Client). They cover use of this website and the commercial and legal basis of every subscription plan we sell. Where your signed Scope Document conflicts with these terms, the Scope Document prevails for that engagement only. Nothing here removes rights you hold under mandatory consumer or statutory law.

26 clauses: plans, limits, guarantee, data, payment, exit
Your signed Scope Document overrides these where it conflicts
Statutory and consumer rights are unaffected
Material changes notified 30 days in advance in writing

Commercial summary

This summary is for orientation only and does not vary the clauses that follow. Clause numbers are cited in the same order in your Scope Document.

Contracting entity: Lanex Group, LLC, a Delaware limited liability company, trading as First Person Marketing. Correspondence: legal@firstpersonmarketing.com.
What you purchase: A monthly subscription to a defined plan tier (Single-channel from $260, Multi-channel at $690, Enterprise and multi-location from $1,450), delivered against the Scope Document.
What limits apply: Each tier publishes a fixed number of concurrent workstreams and a turnaround table. Work beyond those limits is queued, not refused, and never billed without written approval.
Term and renewal: 30 days rolling from the Start Date, renewing automatically each calendar month until cancelled by either party under clause 19.
Fees: Invoiced monthly in advance, payable within 14 days, fixed for 12 months from the Start Date. Prices are stated in USD and exclusive of any applicable sales tax or VAT.
Advertising spend: Paid by you directly to the advertising platforms from accounts in your own name. We never hold, invoice, mark up or take commission on media budget.
Guarantee: Three 90 day milestones are agreed in writing before the first invoice. Miss two of three within our control and the following month is delivered without fee (clause 12).
Ownership: All accounts, domains, data, creative and deliverables are yours on payment of the invoice covering them (clause 14).

Part A — Definitions and the services

01Definitions

In these terms the following meanings apply.

“Scope Document” means the written statement of work naming your plan tier, workstreams, milestones, fee and Start Date, signed or approved in writing by both parties.
“Plan Tier” means one of the published subscription levels and the concurrent workstream limit and turnaround table attached to it.
“Workstream” means a single discrete piece of production or management work in the delivery queue, such as a landing page build, a campaign launch, a content asset or a technical fix list.
“Deliverable” means any asset, document, campaign structure, code, copy or creative produced for you under the Scope Document.
“Media Budget” means amounts you pay directly to advertising platforms and does not form part of our fee.
“Working Day” means Monday to Friday excluding United States federal public holidays.

02Services provided

We provide the marketing services described in your Scope Document, drawn from our published service catalogue and limited to the coverage level stated for your Plan Tier. Services not listed in the Scope Document are not included until added in writing.

We may substitute an equivalent tactic where a platform policy, technical constraint, legal restriction or evidence from testing makes a planned tactic unworkable or wasteful. We will notify you of any substitution in the next written update and will not reduce the total value of work delivered.

03Plan tiers, coverage and published limits

Every Plan Tier states the number of Workstreams that may be active at one time and the turnaround for each type of Deliverable. Those limits are contractual, published before purchase, and exist so that work completes rather than accumulating.

Requests beyond the active limit enter the delivery queue in the priority order you set at the monthly review. Priority may be reordered in writing at the frequency stated for your tier. We do not perform out-of-scope or over-limit work and then invoice for it.

Coverage levels are described as Full, Core or On request for each service group, and the published coverage table forms part of these terms.
Work marked On request requires a separate written quotation and is not included in the monthly fee.
Upgrades take effect from the next billing date; downgrades take effect at the end of the current month with no penalty.

04Turnaround times and service levels

Turnaround times are measured from the moment we hold everything required to start: approvals, access, assets, brand inputs and any legal sign-off. Client-side delay pauses the clock for the duration of the delay.

Missed turnarounds are listed with their cause in your monthly report. Persistent failure within our control that is not remedied within one further billing cycle entitles you to terminate immediately under clause 19.3 without notice fees.

05Onboarding and start

The engagement begins with a kickoff call scheduled within 5 Working Days of the first invoice being settled. First campaign live times published per tier run from that kickoff call, not from the date of enquiry, and assume platform accounts are accessible and in good standing.

06Exclusions from the fee

The monthly fee covers strategy, production, management and reporting by our team only. It excludes Media Budget, third-party software and platform licences, stock media licensing, influencer or talent fees, print and physical production, translation, paid directory listings, and any third-party cost we agree in writing to pass through at cost.

Part B — Money, milestones and performance

07Fees and price stability

The monthly fee for your Plan Tier is stated in the Scope Document and fixed for 12 months from the Start Date. After that period any change is notified at least 30 days before it takes effect, and you may cancel under clause 19 rather than accept it.

08Invoicing and payment

Invoices are issued monthly in advance and payable within 14 days by card or bank transfer. Card payments are processed by Stripe; we do not receive, view or store your card details.

Subscriptions started through our online checkout renew automatically on the same day each month until cancelled. You may cancel a recurring payment at any time from your order tracking page or in writing.

09Late payment and suspension

Amounts unpaid 30 days after the due date may attract interest at 1.5% per month or the maximum permitted by applicable law, whichever is lower. We may suspend production after 7 Working Days' written notice, but we will not switch off live campaigns, delete assets or withhold account access as a payment lever.

10Taxes

All fees are exclusive of sales tax, VAT, GST and equivalent charges, which are added where legally required. Where you are required to withhold tax, the fee is grossed up so we receive the invoiced amount.

11Refunds

Fees for a month already begun are not refundable, because the team capacity for that month is committed. Where we cancel before delivery starts in a paid month, or where a duplicate or incorrect charge occurs, we refund in full to the original payment method within 10 Working Days.

12The 90 day milestone guarantee

Three measurable milestones are agreed in writing before your first invoice. Milestones are drawn from your own data and stated as numbers, not opinions.

If we fail two of the three milestones and the primary cause is within our reasonable control, the month following the assessment is delivered at no fee. This is your exclusive remedy for milestone failure and is not a refund of prior fees or a revenue guarantee.

The guarantee does not apply where agreed Media Budget was reduced, delayed or reallocated without our written agreement.
It does not apply where approvals, access or assets were outstanding for more than 5 Working Days in aggregate during the period.
It does not apply where tracking we recommended was not implemented, or where site or platform changes were made outside our control.
It does not apply to force majeure, platform account suspension caused by your own compliance history, stock outages, price changes, or a change of offer, market or territory mid-period.
Claims must be raised in writing within 30 days of the milestone assessment report.

13No guarantee of results or rankings

Except for the milestone guarantee in clause 12, we make no representation or warranty as to revenue, leads, rankings, impression share, engagement or return on advertising spend. Search engines, marketplaces and advertising platforms are independent third parties whose algorithms, policies, auction dynamics and pricing are outside our control. Any historical figure published on this website is described with its methodology, relates to a specific account and category, and is not a prediction of your outcome.

Part C — Rights, risk and responsibilities

14Ownership of accounts and deliverables

You own every advertising account, analytics property, domain, mailbox, dataset and CMS instance used in the engagement. We work inside your accounts by delegated access, never inside accounts we own on your behalf.

On payment of the invoice covering them, all Deliverables and their intellectual property transfer to you. We retain ownership of our pre-existing methods, frameworks, internal tooling, templates and know-how, and grant you a perpetual, non-exclusive licence to use them as embedded in your Deliverables.

15Your responsibilities

You agree to provide accurate information, timely decisions, administrative access where required, and lawful rights to all material you supply. You warrant that products, claims and offers we are asked to promote are lawful, accurate and substantiated, and that you hold any licence, registration or regulatory approval your sector requires.

16Advertising compliance and prohibited categories

All campaigns must comply with platform policies and applicable advertising, consumer protection and data law. We will not create, publish or optimise campaigns that are misleading, that make unsubstantiated health, income or financial claims, that target protected characteristics unlawfully, or that promote categories we have declined in writing. We may pause any activity we reasonably believe breaches this clause and will explain why in writing the same Working Day.

17Data protection

Where we process personal data on your behalf we do so as processor under a written data processing agreement, on your documented instructions, with confidentiality obligations on our personnel, appropriate technical and organisational measures, sub-processor transparency and deletion or return on termination. Our own collection of your contact and business information is governed by our privacy policy.

18Confidentiality

Each party will keep the other's non-public information confidential, use it only to deliver or receive the services, and protect it with at least reasonable care. The obligation survives termination for three years, or indefinitely for trade secrets, and does not apply to information that is public through no breach, independently developed, or required to be disclosed by law.

19Liability

Neither party is liable for indirect, incidental, special or consequential loss, including lost profit, lost revenue, lost data or loss of goodwill, whether or not foreseeable.

Our total aggregate liability arising from or connected to the agreement in any 12 month period is limited to the total fees you paid us in that period. Nothing in this agreement limits liability for fraud, fraudulent misrepresentation, wilful misconduct, death or personal injury, or any liability that cannot lawfully be limited.

20Indemnity

You will indemnify us against third-party claims arising from material you supplied, claims you asked us to publish, your products or services, or your breach of clause 16. We will indemnify you against third-party claims that a Deliverable created solely by us infringes intellectual property rights, provided you notify us promptly and allow us to manage the defence.

21Force majeure

Neither party is liable for delay or failure caused by events beyond reasonable control, including platform outages or policy changes, cyber attack, government action, civil disruption or natural events. Obligations are suspended for the duration, and either party may terminate if the event continues for more than 30 days.

Part D — Ending the agreement and general terms

22Cancellation, termination and handover

Either party may cancel for convenience with 30 days written notice, effective at the end of the notice period. Fees for the current month remain payable and there is no exit fee, penalty or clawback.

Either party may terminate immediately for material breach not remedied within 14 days of written notice, for insolvency, or where a conflict is disclosed under clause 24.

Where we persistently fail published turnarounds within our control, you may terminate immediately and we will refund the unused portion of the current month pro rata.

On termination we deliver a handover pack within 10 Working Days containing live campaign structures, creative files, tracking documentation, content assets and a written status of open work, and we confirm removal of our access in writing.

23Non-solicitation and staff

During the engagement and for six months afterwards, neither party will knowingly solicit the other's personnel for employment without written consent. This does not restrict responses to a public advertisement.

24Conflicts and non-exclusivity

We will not knowingly take on a direct competitor in your primary category and territory while you are an active client. Where a potential conflict emerges we disclose it promptly and you may terminate without notice. Outside that restriction we are free to work with other clients, and we may reference work anonymously in aggregate performance reporting unless your Scope Document says otherwise.

25Changes to these terms

We may update these terms for legal, regulatory or operational reasons. Material changes are notified at least 30 days before they take effect and apply from your next renewal. Continued use of the services after that date constitutes acceptance; if you do not accept, you may cancel under clause 22 without penalty.

26Notices, assignment and entire agreement

Notices must be in writing and are effective when sent to the email addresses in the Scope Document. Neither party may assign the agreement without consent, except to a successor of the whole business. If a clause is unenforceable, the rest survives. The agreement, the Scope Document and any data processing agreement form the entire agreement between us and replace prior discussions.

27Governing law, disputes and dispute resolution

This agreement is governed by the laws of the State of Delaware, United States, excluding its conflict of laws rules. Before litigation, the parties will attempt good-faith resolution between senior representatives within 30 days of written notice of the dispute. Failing that, the state and federal courts located in Delaware have exclusive jurisdiction, without limiting any mandatory statutory rights or forum available to you where you reside.

Part E — Website terms of use

28Permitted use of this site

You may use this website for lawful, personal or internal business purposes. You must not interfere with its operation, attempt unauthorised access, scrape it at volume, use automated agents to submit forms, or reproduce substantial parts of its content commercially without written permission.

29Content, pricing and availability

Published prices, turnaround tables and coverage levels are indicative of current offerings and may change; the figures in your Scope Document govern your engagement. Content on this site is provided for information and does not constitute legal, financial or tax advice.

30Forms, references and communications

Audit and subscription submissions create a record with a unique 10 digit reference and a status. Submitting a form is not an offer, an acceptance or a contract, and creates no obligation on either party. We never request card details, passwords or account credentials by email or through a form, and we never send unsolicited marketing to addresses collected for an audit.

31Third-party links and platforms

Links to platforms, tools, brand marks or publications are provided for reference only. Third-party trade marks remain the property of their owners and their appearance does not imply endorsement, partnership or certification unless expressly stated. We are not responsible for third-party content, terms or availability.

Want a clause explained before you sign anything?

Ask before, not after. Email legal@firstpersonmarketing.com quoting the clause number and a director replies in writing, usually within two Working Days. No sales call attached.

Read the guarantee Privacy policy

Related documents: the privacy policy, the cookie policy, the accessibility statement and the published plan limits and turnaround tables, which form part of these terms. Lanex Group, LLC, State of Delaware, United States.