Plans and pricing
Flat monthly pricing, published before you speak to anyone
You should be able to work out whether we are affordable without booking a call. Three plans, one flat fee each, 30 day rolling. If your budget cannot support a plan yet, the audit will tell you that instead of selling you one.
- From $260 a month, fixed for 12 months in writing
- 30 day rolling agreement, cancel any month
- Ad spend never touches our bank account
- 90 day milestone guarantee on every plan
Three plans. One flat fee each. No setup cost.
Fixed for 12 months · 30 day rolling
Entry
Single-channel growth engine
From $260/ month
per month, 30 day rolling
Best for: Starting out or under $85k a month in revenue, with nothing profitable yet.
- Tracking, analytics and attribution rebuilt in week one
- Offer, message and landing page testing until one combination converts
- One paid channel managed daily (search, social or shopping)
- Email and WhatsApp lifecycle flows: welcome, cart, post-purchase, win-back
- Two landing pages or funnel builds a month plus CRO tests
- Creative and copy production for every campaign we run
- Four SEO content assets a month with on-page optimisation
- Monthly written report and a live dashboard from week two
- Channels
- One paid channel plus email, landing pages and tracking.
- How the queue runs
- You pick the order in the monthly review. Finish one, the next starts the same week. Urgent swaps are allowed once a month.
- Reporting
- Monthly review call, weekly written update.
Growth
Most chosenMulti-channel growth
$690/ month
per month, 30 day rolling
Best for: $25k to $250k a month, one channel already returning money.
- Everything in the single-channel plan
- Second, third and fourth paid channel opened and scaled with spend caps
- Full SEO programme: technical, on-page, off-page, local, ecommerce and GEO
- Content engine: eight to twelve published assets a month
- Conversion rate optimisation on a fortnightly test cycle
- Digital PR and link acquisition to compound organic demand
- Lead generation and lead nurturing sequences with call tracking
- Reputation management and review generation monitored weekly
- Channels
- Two to four paid channels, SEO and content, lifecycle, CRO.
- How the queue runs
- Two are permanently reserved for SEO and paid media, four rotate on a fortnightly cycle. Priority can be reordered any week in writing.
- Reporting
- Monthly review call, weekly written update, live dashboard.
Enterprise
Enterprise and multi-location
From $1,450/ month
per month, custom scope in writing
Best for: Over $250k a month, multi-location, marketplaces or enterprise SEO.
- Everything in the multi-channel plan
- Named senior strategist and a documented escalation path
- Programmatic, geofencing, competitor geofencing and marketplace advertising
- Enterprise and international SEO with staged migrations
- Amazon marketing and advertising managed as its own channel
- Marketing attribution, call tracking and revenue forecasting
- Digital PR at national level plus reputation and crisis protocol
- Quarterly board-ready planning and budget modelling
- Channels
- Omnichannel including programmatic, Amazon and marketplaces.
- How the queue runs
- Run as a named pod with a documented escalation path. Slots are allocated per location, market or business unit in the quarterly plan.
- Reporting
- Named senior lead, fortnightly review, quarterly planning.
| At a glance | Single-channel growth engine | Multi-channel growth | Enterprise and multi-location |
|---|---|---|---|
| Monthly fee | From $260 | $690 | From $1,450 |
| Work in flight | 3 active workstreams at a time | 6 active workstreams at a time | 12 active workstreams at a time |
| First campaign live | 7 working days | 5 working days | 5 working days |
| Paid channels | One paid channel plus email, landing pages and tracking. | Two to four paid channels, SEO and content, lifecycle, CRO. | Omnichannel including programmatic, Amazon and marketplaces. |
| Reviews | Monthly review call, weekly written update. | Monthly review call, weekly written update, live dashboard. | Named senior lead, fortnightly review, quarterly planning. |
| Commitment | 30 day rolling | 30 day rolling | 30 day rolling |
Turnaround times, published per deliverable
Every plan runs a fixed number of workstreams at once, so work finishes instead of stacking up. Miss a turnaround and it is listed in your monthly report with the reason.
Single-channel growth engine
3 active workstreams at a time
You pick the order in the monthly review. Finish one, the next starts the same week. Urgent swaps are allowed once a month.
- Kickoff to first campaign live
- 7 working days
- Landing page or funnel build
- 5 working days
- Ad creative set (5 variants)
- 3 working days
- Email or WhatsApp flow build
- 4 working days
- Technical SEO fix list
- 5 working days
- Blog or SEO article (1,200+ words)
- 4 working days
- Ad hoc request in the queue
- 48 hours to a written plan
Multi-channel growth
6 active workstreams at a time
Two are permanently reserved for SEO and paid media, four rotate on a fortnightly cycle. Priority can be reordered any week in writing.
- Kickoff to first campaign live
- 5 working days
- New paid channel opened
- 10 working days
- Landing page or funnel build
- 3 working days
- Ad creative set (10 variants)
- 3 working days
- Email or WhatsApp flow build
- 3 working days
- Technical SEO fix list
- 3 working days
- SEO content asset
- 3 working days
- CRO test live from brief
- 5 working days
- Ad hoc request in the queue
- 24 hours to a written plan
Enterprise and multi-location
12 active workstreams at a time
Run as a named pod with a documented escalation path. Slots are allocated per location, market or business unit in the quarterly plan.
- Kickoff to first campaign live
- 5 working days
- New market, location or channel launch
- 15 working days
- Landing page or funnel build
- 48 hours
- Ad creative set (20+ variants)
- 48 hours
- Technical SEO fix list
- 48 hours
- SEO content asset
- 48 hours
- Enterprise or international migration stage
- Scheduled per quarter plan
- Ad hoc request in the queue
- Same working day acknowledgement, 24 hours to a plan
- Escalation response
- 4 working hours
All 95 services, mapped to the plan that delivers them
Nothing is hidden behind "custom quote on request". Below is every service category and exactly what each plan does with it, including what it deliberately leaves out.
Strategy and consulting
Single-channel growth engine
Core coverage
Digital marketing strategy, website strategy, competitor and competitive analysis, plus market research on your one priority channel. Digital marketing consulting is included in the monthly review; ABM is not in this plan.
Multi-channel growth
Full coverage
Digital marketing strategy, end-to-end omnichannel planning, website strategy, market research, competitive and competitor analysis, ABM programmes, plus SEO, PPC, social and marketing consulting sessions each month.
Enterprise and multi-location
Full coverage
Omnichannel strategy per location or market, ABM programmes, market research, competitive intelligence and quarterly board-level planning with budget modelling.
Search engine optimization
Single-channel growth engine
Core coverage
SEO audit, technical SEO, on-page SEO, keyword research, content optimisation, local SEO and AI SEO / generative engine optimization basics. Off-page link building runs at a light cadence; ecommerce, enterprise and international SEO move up a plan.
Multi-channel growth
Full coverage
Technical, on-page, off-page, local, ecommerce and AI SEO, generative engine optimization, SEO audits, keyword research, content optimisation and link building, run as one programme. International and enterprise SEO by scoped project.
Enterprise and multi-location
Full coverage
Enterprise and international SEO with staged migrations, multi-location local SEO, ecommerce SEO at catalogue scale, technical, on-page, off-page, AI SEO and GEO, with audits every quarter.
Paid media and advertising
Single-channel growth engine
Core coverage
One channel run daily: PPC advertising, Google Ads management, Microsoft Advertising, paid search, shopping or remarketing, with PPC consulting included. Programmatic, geofencing, competitor geofencing, Amazon and marketplace advertising are not in this plan.
Multi-channel growth
Full coverage
Up to four channels across PPC, Google Ads, Microsoft Advertising, paid search, shopping, remarketing, digital advertising and paid social, plus Amazon and marketplace advertising where you sell. Programmatic and geofencing are pilots inside a set budget.
Enterprise and multi-location
Full coverage
Every paid surface: PPC, Google Ads, Microsoft Advertising, paid search, shopping, remarketing, programmatic, geofencing, competitor geofencing, Amazon advertising and marketplace marketing.
Social media
Single-channel growth engine
Core coverage
Organic social media management and content on two profiles from Facebook, Instagram, LinkedIn, YouTube, X/Twitter or Pinterest, plus social media consulting. Paid social is the plan's channel only if you choose it.
Multi-channel growth
Full coverage
Social media management and organic content on four profiles, social media advertising, and platform-specific programmes for Facebook, Instagram, LinkedIn, YouTube, X/Twitter and Pinterest, plus influencer marketing sourcing.
Enterprise and multi-location
Full coverage
Enterprise social media across all major platforms, organic and paid, with influencer marketing programmes, community governance and per-location content.
Email, lifecycle and automation
Single-channel growth engine
Full coverage
Email marketing, campaign management, email automation, segmentation and personalisation, plus the marketing automation wiring behind them.
Multi-channel growth
Full coverage
Everything in the lower plan plus advanced segmentation, personalisation at scale, lead nurturing tracks and full marketing automation across your CRM.
Enterprise and multi-location
Full coverage
Multi-brand and multi-location lifecycle programmes, advanced automation, personalisation and segmentation wired into your CRM and data warehouse.
Content and creative
Single-channel growth engine
Core coverage
Content strategy, SEO content, blog and article writing, copywriting, website copywriting, graphic design and campaign creative. Video content, video marketing and infographics are four per quarter.
Multi-channel growth
Full coverage
Content strategy and production at eight to twelve assets a month: SEO content, blogs, articles, copywriting, website copy, video content, video marketing, graphic design and infographic design.
Enterprise and multi-location
Full coverage
Content and creative at programme scale, including video marketing, studio-grade graphic and infographic design, and digital PR-led editorial.
Web design and development
Single-channel growth engine
Core coverage
Landing page design, responsive web design, website page creation, website maintenance and management, plus WordPress and CMS edits. Full custom design, redesign, ecommerce builds and database integration are quoted separately.
Multi-channel growth
Full coverage
Custom and responsive web design, WordPress design, website redesign in stages, website and CMS development, page creation, ecommerce functionality, database integration and ongoing maintenance.
Enterprise and multi-location
Full coverage
Custom design systems, staged redesigns, ecommerce and marketplace functionality, CMS and database integration, plus managed maintenance and release cycles.
Conversion and analytics
Single-channel growth engine
Full coverage
Conversion rate optimisation, UX optimisation, analytics and reporting, ROI, lead and revenue tracking, call tracking and marketing attribution across everything we run.
Multi-channel growth
Full coverage
Fortnightly CRO and UX testing, analytics and reporting, ROI, lead and revenue tracking, call tracking, marketing attribution and a live dashboard with quarterly forecasting.
Enterprise and multi-location
Full coverage
Continuous CRO and UX research, full marketing attribution modelling, call, lead and revenue tracking, warehouse reporting and revenue forecasting.
Prefer to read the raw list? Browse all 95 services.
What the fee is not spent on
Hidden costs are how marketing invoices get resented. Here is the honest exclusion list, so your first month holds no surprises.
- Ad spend and media budgets (paid directly to the platforms, in your accounts)
- Third-party software licences such as email platforms or SEO tools
- Paid influencer fees, stock licensing and print production
- Anything we have not agreed in the written scope for the month
A realistic working budget on top
Management without media is a plan nobody executes. As a guide, we ask for a media budget of at least the same size as your plan fee in months one to three, then we scale it only from evidence.
- Single-channel plan
- $500 to $2,500 a month in media
- Multi-channel plan
- $2,500 to $10,000 a month in media
- Enterprise plan
- $10,000 and above, modelled quarterly
The commercial terms in plain words
- What the fee covers
- Strategy, creative, build, management and reporting by our in-house team.
- What it does not cover
- Ad spend, software licences and paid media budgets stay in your own accounts.
- Commitment
- 30 day rolling. Cancel with 30 days written notice, any month, no exit fee.
- Start time
- First campaign live within 7 days of the kickoff call.
- Active work at once
- Every plan has a published slot count so nothing sits half finished.
- Turnaround
- Published per deliverable and measured. Misses are listed in your monthly report.
- Ownership
- Every account, asset, domain and dataset stays in your name.
- Price changes
- Fixed for 12 months from your start date, in writing.
- Who you contract with
- Lanex Group, LLC, incorporated in the State of Delaware, trading as First Person Marketing.
What you get every month
A written report you could hand to your accountant
Each month you receive spend by channel, revenue and leads attributed to each channel, cost per acquisition, blended return, what we tested, what we killed, and next month's plan. Nothing is presented as a screenshot of a vanity metric.
- Live dashboard available every day, not just at month end
- Weekly written update on what shipped and what it cost
- Monthly review call with the people doing the work
- Quarterly forecast you can hire and buy inventory against
If money is tight
We would rather turn you down than take a fee you cannot afford
If your total budget sits under $500 a month, no honest partner can turn that into a return once management and media are split. In that case the audit still gets written, and it includes a 90 day plan you can run yourself at no cost. Come back when the numbers work.
- No plan pushed on anyone the numbers do not support
- Free written audit either way, within 5 working days
- A self-run 90 day plan if you are not ready for a subscription
- No sales sequence, no repeat calls, no pressure
Not sure which plan the numbers justify?
Answer the audit questions in about 10 minutes. We reply with a written recommendation naming the plan we would actually put you on, and why the others would be a waste.