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Employer branding

(per project, fixed scope)

Show candidates why they should work for you

Show what makes your company a great place to work, on your careers site and socials.

$1,750 fixed price, or $1,488 with a plan

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The problem

Candidates research you before applying. A thin careers page and no employee voices make strong candidates choose someone else.

Best for companies competing for skilled hires; businesses with a weak or missing careers page; teams wanting content they can reuse in recruitment.

  • Your careers page says little about what it's like to work there
  • Strong candidates choose better-known employers
  • Your employees' stories aren't being told

How we fix it

  • We find what your employees value from research
  • We write your employer value proposition
app.firstpersonmarketing.com
Task board for a service in the client portal
Every service gets its own task board in your client portal

How employer branding works

Each step is a task in your client portal. You see the hours logged against it, and nothing is marked done until you approve it.

  1. 1

    Employee research

    Strategy team

    We interview and survey employees

  2. 2

    Employer value proposition

    Strategy team

    We write your employer value proposition

  3. 3

    Careers page

    Content team

    We create your careers page

  4. 4

    Employee story content

    Video team

    We produce employee stories

  5. 5

    Brand guidelines

    Design team

    You get employer brand guidelines

What you get

What to expect

Timings depend on the scope agreed in your brief.

  1. Week 1

    We agree the brief and scope with you, so you know what you'll get.

  2. During the work

    Each step is a task in your portal. You approve it or ask for changes.

  3. Delivery

    Delivered on the timeline agreed in your brief, after your final approval.

What clients say

All reviews
“We used to get maybe one review a month. The request emails go out automatically now and every review gets a reply within a day or two, including the grumpy ones.”
Sarah MitchellOnline review management, Oct 2026English
“Klarer 90-Tage-Plan statt einer endlosen Präsentation. Wir wussten danach genau, wo unser Budget hingehört und was wir zuerst angehen.”
Lena HoffmannMarketing strategy, Oct 2026Deutsch
“We're a two-location dental practice and were basically invisible on Google Maps. Three months in, the second office finally shows up when you search from the neighborhood next door. I like that I can see exactly what they worked on each week in the portal instead of getting a vague monthly email.”
Megan R.Local SEO, Oct 2026English

$1,750 fixed price

Paid before work starts, and delivered on the timeline agreed in your brief. With a monthly plan it's $1,488.

Sign-up takes about 2 minutes. Your first task is due within 5 days of starting the service.

Create your account

Ask us a question

Included

  • Employer value proposition
  • Careers page and content
  • Employee stories

What we need from you

  • Access to a few employees for interviews
  • Your hiring plans
  • Approval on the proposition and content

Who works on employer branding

Each step goes to the team that specializes in it. Every task is checked before it reaches you, and your portal shows which team did it and the hours it took.

Questions about employer branding

What is an employer value proposition?

A clear statement of why people should work for you, based on what your employees actually value.

Do you build the careers page?

Yes, the careers page is part of the project.

Who does the work?

Specialists from our Strategy, Content, Video and Design teams. Each task is checked before it reaches you, and shows which team did it and the hours it took.

Do I need a monthly plan?

No. Employer branding is a one-off fixed price, paid before work starts. A plan is optional and takes 15% off.

How is employer branding billed?

It has a fixed price of $1,750, paid before work starts. Clients on a monthly plan get 15% off.

Can I get my money back?

Fixed-price projects are covered by the Service Level Agreement for that service. The 90-day money-back guarantee applies to monthly plans. Every step waits for your approval, and you can ask for changes.

Get a free recommendation

Not sure employer branding is what you need? Tell us your website, goal and budget. We'll reply by email with the services and monthly hours we'd suggest. Free, and you don't need an account.

No obligation. We never share your details.

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