First Person Marketing

Competitor analysis

(one-off)

See exactly how your competitors win, and where to beat them

See exactly how your competitors win traffic and customers, and where you can beat them.

$445 fixed price, or $378 with a plan

The problem

Your competitors are already winning some searches, ads and audiences you want. Without looking at how, you can't see where to compete or where they're weak.

Best for businesses entering a new market; teams losing ground to a specific competitor; companies planning next year's marketing budget.

  • A competitor keeps winning customers and you can't see why
  • You don't know which of their channels actually works
  • You're planning a budget without knowing where the gaps are

How we fix it

  • We compare your search visibility with your top competitors side by side
  • We review their content, links, ads and social activity
app.firstpersonmarketing.com
Task board for a service in the client portal
Every service gets its own task board in your client portal

How competitor analysis works

Each step is a task in your client portal. You see the hours logged against it, and nothing is marked done until you approve it.

  1. 1

    Competitor shortlist

    Strategy team

    We agree the competitors that matter most to you

  2. 2

    Search visibility comparison

    Strategy team

    We compare rankings and traffic across your markets

  3. 3

    Content gap analysis

    Strategy team

    We find topics they cover that you don't

  4. 4

    Ads and social review

    Strategy team

    We review their paid ads and social activity

  5. 5

    Opportunities action plan

    Strategy team

    You get an action plan ranked by expected impact

What you get

What to expect

Timings depend on the scope agreed in your brief.

  1. Week 1

    We agree the brief and scope with you, so you know what you'll get.

  2. During the work

    Each step is a task in your portal. You approve it or ask for changes.

  3. 1 to 2 weeks

    Delivered, after your final approval.

What clients say

All reviews
“We're a two-location dental practice and were basically invisible on Google Maps. Three months in, the second office finally shows up when you search from the neighborhood next door. I like that I can see exactly what they worked on each week in the portal instead of getting a vague monthly email.”
Megan R.Local SEO, Oct 2026English
“Sehr gründliche Analyse, alle Indexierungsfehler in der Search Console sind weg. Ein Stern Abzug, weil wir den Zugang zum Server erst nach einer Woche bereitstellen konnten und es dadurch etwas länger dauerte, aber das lag eher an uns.”
Jonas BeckerTechnical SEO, Aug 2026Deutsch
“Nossa loja na Shopify começou a aparecer nas buscas por categoria, não só pelo nome da marca. O relatório mensal mostra a receita orgânica, que é o que realmente importa para nós.”
Ana Paula SouzaEcommerce SEO, Jul 2026Português

$445 fixed price

Paid before work starts, usually delivered in 1 to 2 weeks. With a monthly plan it's $378.

Sign-up takes about 2 minutes. Your first task is due within 5 days of starting the service.

Create your account

Ask us a question

Included

  • Search and ads comparison
  • Content and backlink gaps
  • Action plan

What we need from you

  • The competitors you care about most
  • Your goals and current channels
  • Access to your analytics, if you'd like a comparison

Who works on competitor analysis

Each step goes to the team that specializes in it. Every task is checked before it reaches you, and your portal shows which team did it and the hours it took.

Questions about competitor analysis

How many competitors do you cover?

We agree a shortlist in the first step, usually your top three to five.

Does it include ads?

Yes. The review covers search, content, backlinks, paid ads and social activity.

Who does the work?

Specialists from our Strategy team. Each task is checked before it reaches you, and shows which team did it and the hours it took.

Do I need a monthly plan?

No. Competitor analysis is a one-off fixed price, paid before work starts. A plan is optional and takes 15% off.

How is competitor analysis billed?

It has a fixed price of $445, paid before work starts. Clients on a monthly plan get 15% off.

Can I get my money back?

Fixed-price projects are covered by the Service Level Agreement for that service. The 90-day money-back guarantee applies to monthly plans. Every step waits for your approval, and you can ask for changes.

Get a free recommendation

Not sure competitor analysis is what you need? Tell us your website, goal and budget. We'll reply by email with the services and monthly hours we'd suggest. Free, and you don't need an account.

No obligation. We never share your details.

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