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Recruitment marketing

(monthly, done for you)

Attract the candidates your job ads are missing

Job ads and campaigns that attract the right candidates for your open roles.

On any plan, from $790 a month

Choose my planGet a free recommendation

The problem

Posting a job and waiting rarely finds the best candidates. Good people need to see why your company is worth joining, where they already spend time.

Best for growing businesses hiring regularly; companies struggling to fill specific roles; teams relying only on job boards.

  • Job posts get few or unsuitable applicants
  • Good candidates never see your roles

How we fix it

  • We define who you're trying to hire
  • We write job ads that sell the role
  • We run campaigns where your candidates spend time
app.firstpersonmarketing.com
Task board for a service in the client portal
Every service gets its own task board in your client portal

How recruitment marketing works

Each step is a task in your client portal. You see the hours logged against it, and nothing is marked done until you approve it.

  1. 1

    Hiring goals and roles

    Strategy team

    We agree the roles and hiring goals

  2. 2

    Candidate personas

    Strategy team

    We define candidate personas

  3. 3

    Job ad copy

    Content team

    We write job ads for each role

  4. 4

    Recruitment campaign

    Marketing team

    We run recruitment campaigns

  5. 5

    Applicant report

    Analytics team

    You get an applicant report

What you get

What to expect

Typical timelines. Results depend on your market, budget and starting point.

  1. First 5 days

    We review where you stand today: your reviews, profiles or hiring channels, depending on the service.

  2. Month 1

    The first work goes live after your approval, such as review responses, job campaigns or strategy sessions.

  3. Month 3 and on

    Monthly reports show the trend, so you can see what changed since you started.

What clients say

All reviews
“We used to get maybe one review a month. The request emails go out automatically now and every review gets a reply within a day or two, including the grumpy ones.”
Sarah MitchellOnline review management, Oct 2026English
“Klarer 90-Tage-Plan statt einer endlosen Präsentation. Wir wussten danach genau, wo unser Budget hingehört und was wir zuerst angehen.”
Lena HoffmannMarketing strategy, Oct 2026Deutsch
“We're a two-location dental practice and were basically invisible on Google Maps. Three months in, the second office finally shows up when you search from the neighborhood next door. I like that I can see exactly what they worked on each week in the portal instead of getting a vague monthly email.”
Megan R.Local SEO, Oct 2026English

From $790 a month

Runs on your plan hours, from $65 an hour on our largest plan instead of our $95 standard rate. Unused hours roll over.

  • Starter, 10 hours for $790 a month: for one or two ongoing services, like SEO or social media.
  • Growth, 25 hours for $1,800 a month: for a mix of services across search, ads and content.

Sign-up takes about 2 minutes. Your first task is due within 5 days of starting the service.

Choose my plan

90-day money-back guarantee. Ask us a question

Included

  • Candidate personas
  • Job ads and campaigns
  • Applicant tracking

What we need from you

  • The roles you're hiring for
  • What makes your company a good place to work
  • Access to your applicant tracking system

Who works on recruitment marketing

Each step goes to the team that specializes in it. Every task is checked before it reaches you, and your portal shows which team did it and the hours it took.

90 days or your money back

Try us for 90 days. If you're not happy with the progress, you get your money back.

Choose my planRead the guarantee terms

Questions about recruitment marketing

Is job ad spend included?

No. Job board and ad spend is paid separately.

Do you screen candidates?

No. We attract applicants. Screening and hiring stay with your team.

Who does the work?

Specialists from our Strategy, Content, Marketing and Analytics teams. Each task is checked before it reaches you, and shows which team did it and the hours it took.

Can I start with just recruitment marketing?

Yes. The Starter plan (10 hours a month) suits one or two ongoing services, so recruitment marketing can run on its own, alongside any agency you already use. You can start other services later from your client portal.

Is there a long contract?

No. Plans renew monthly and you can change or cancel from the Billing page in your client portal. A cancelled service ends at the end of that calendar month.

How is recruitment marketing billed?

It runs on your monthly plan hours, at a lower rate than our $95 standard. Unused hours roll over to next month, and extra hours are billed at your plan rate.

Can I get my money back?

Yes. Every monthly plan has a 90-day money-back guarantee. Every task also waits for your approval, and you can ask for changes.

Get a free recommendation

Not sure recruitment marketing is what you need? Tell us your website, goal and budget. We'll reply by email with the services and monthly hours we'd suggest. Free, and you don't need an account.

No obligation. We never share your details.

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