First Person Marketing
Get started

Marketing strategy

(one-off)

A clear marketing plan before you spend

A clear, practical marketing plan with goals, channels, budget and a 90-day roadmap.

$1,150 fixed price, or $978 with a plan

Create your accountGet a free recommendation

The problem

Without a plan, marketing becomes a list of tactics that don't add up. A strategy decides where to spend and what to measure before money goes out.

Best for businesses starting or restarting marketing; companies entering a new market or launching a product; owners unsure where their budget should go.

  • Marketing is a list of tactics with no plan
  • You don't know which channels to invest in
  • Budget gets spent and nobody can say what it achieved

How we fix it

  • We research your market and competitors
  • We build a channel and budget plan
  • We give you a 90-day roadmap
app.firstpersonmarketing.com
Task board for a service in the client portal
Every service gets its own task board in your client portal

How marketing strategy works

Each step is a task in your client portal. You see the hours logged against it, and nothing is marked done until you approve it.

  1. 1

    Goals workshop

    Strategy team

    A workshop to agree goals and constraints

  2. 2

    Market research

    Strategy team

    We research your market and competitors

  3. 3

    Channel and budget plan

    Strategy team

    We plan channels and budget

  4. 4

    90-day roadmap

    Strategy team

    We write a 90-day roadmap

  5. 5

    Strategy presentation

    Content team

    We present the strategy to your team

What you get

What to expect

Timings depend on the scope agreed in your brief.

  1. Week 1

    We agree the brief and scope with you, so you know what you'll get.

  2. During the work

    Each step is a task in your portal. You approve it or ask for changes.

  3. 2 to 4 weeks

    Delivered, after your final approval.

What clients say

All reviews
“Klarer 90-Tage-Plan statt einer endlosen Präsentation. Wir wussten danach genau, wo unser Budget hingehört und was wir zuerst angehen.”
Lena HoffmannMarketing strategy, Oct 2026Deutsch
“We used to get maybe one review a month. The request emails go out automatically now and every review gets a reply within a day or two, including the grumpy ones.”
Sarah MitchellOnline review management, Oct 2026English
“We're a two-location dental practice and were basically invisible on Google Maps. Three months in, the second office finally shows up when you search from the neighborhood next door. I like that I can see exactly what they worked on each week in the portal instead of getting a vague monthly email.”
Megan R.Local SEO, Oct 2026English

$1,150 fixed price

Paid before work starts, usually delivered in 2 to 4 weeks. With a monthly plan it's $978.

Sign-up takes about 2 minutes. Your first task is due within 5 days of starting the service.

Create your account

Ask us a question

Included

  • Market and competitor research
  • Channel and budget plan
  • 90-day roadmap

What we need from you

  • Time for a goals workshop
  • Your sales, margins and current marketing
  • Key people for the strategy presentation

Who works on marketing strategy

Each step goes to the team that specializes in it. Every task is checked before it reaches you, and your portal shows which team did it and the hours it took.

Questions about marketing strategy

What happens after the strategy?

You can run it yourselves or with us on a monthly plan. Plan members get 15% off this strategy.

How long does it take?

Usually 2 to 4 weeks.

Who does the work?

Specialists from our Strategy and Content teams. Each task is checked before it reaches you, and shows which team did it and the hours it took.

Do I need a monthly plan?

No. Marketing strategy is a one-off fixed price, paid before work starts. A plan is optional and takes 15% off.

How is marketing strategy billed?

It has a fixed price of $1,150, paid before work starts. Clients on a monthly plan get 15% off.

Can I get my money back?

Fixed-price projects are covered by the Service Level Agreement for that service. The 90-day money-back guarantee applies to monthly plans. Every step waits for your approval, and you can ask for changes.

Get a free recommendation

Not sure marketing strategy is what you need? Tell us your website, goal and budget. We'll reply by email with the services and monthly hours we'd suggest. Free, and you don't need an account.

No obligation. We never share your details.

More in reputation, recruitment and strategy