First Person Marketing

Conversion rate optimization (CRO)

(monthly, done for you)

A/B tests on the pages where visitors drop off

Test and improve your pages so more visitors become leads and customers.

On any plan, from $790 a month

The problem

Getting more traffic is expensive. Converting more of the visitors you already have often costs less, but only if changes are tested rather than guessed.

Best for sites with steady traffic and low conversion; stores and lead generation sites running paid traffic; teams with ideas but no testing process.

  • Ad spend and traffic are up, but the number of leads or orders is flat
  • Changes are made on opinion, not evidence
  • Nobody knows which page changes made a difference

How we fix it

  • We research where and why visitors drop off
  • We turn findings into tests with a clear hypothesis
  • We run A/B tests and report every result
app.firstpersonmarketing.com
Task board for a service in the client portal
Every service gets its own task board in your client portal

How conversion rate optimization (CRO) works

Each step is a task in your client portal. You see the hours logged against it, and nothing is marked done until you approve it.

  1. 1

    Conversion research

    Strategy team

    We analyze data and visitor behavior to find drop-off points

  2. 2

    Test hypotheses

    Strategy team

    We write test ideas based on what we found

  3. 3

    A/B test build

    Development team

    We build the test variations

  4. 4

    Test launch

    Development team

    We launch tests and monitor them

  5. 5

    Test results report

    Analytics team

    You see results and what we'll test next

What you get

What to expect

Typical timelines. Results depend on your market, budget and starting point.

  1. First 5 days

    We review your analytics and find the pages and steps where visitors drop off.

  2. Months 1 to 2

    We launch the first changes and tests on the pages with the most traffic.

  3. Month 3 and on

    We keep the changes that win and start the next tests. Each test runs until it has enough traffic for a clear answer.

What clients say

All reviews
“We're a two-location dental practice and were basically invisible on Google Maps. Three months in, the second office finally shows up when you search from the neighborhood next door. I like that I can see exactly what they worked on each week in the portal instead of getting a vague monthly email.”
Megan R.Local SEO, Oct 2026English
“Llevábamos meses sin publicar nada en Instagram. Ahora aprobamos el calendario a principio de mes y se olvida uno del tema. Los diseños van con nuestra marca y las respuestas a comentarios son rápidas.”
Lucía FernándezSocial media marketing, Oct 2026Español
“Eindelijk een welkomstflow die werkt. We hadden een lijst van ruim 3.000 klanten waar we nooit iets mee deden. Fijn dat ongebruikte uren gewoon doorschuiven naar de volgende maand.”
Pieter van DijkEmail marketing, Oct 2026Nederlands

From $790 a month

Runs on your plan hours, from $65 an hour on our largest plan instead of our $95 standard rate. Unused hours roll over.

  • Starter, 10 hours for $790 a month: for one or two ongoing services, like SEO or social media.
  • Growth, 25 hours for $1,800 a month: for a mix of services across search, ads and content.

Sign-up takes about 2 minutes. Your first task is due within 5 days of starting the service.

Choose my plan

90-day money-back guarantee. Ask us a question

Included

  • Conversion research
  • A/B test design and build
  • Monthly test results

What we need from you

  • Access to your website and analytics
  • Enough traffic to test, which we check first
  • Approval on each test before launch

Who works on conversion rate optimization (CRO)

Each step goes to the team that specializes in it. Every task is checked before it reaches you, and your portal shows which team did it and the hours it took.

90 days or your money back

Try us for 90 days. If you're not happy with the progress, you get your money back.

Questions about conversion rate optimization (CRO)

How much traffic do we need?

Enough for tests to reach a clear result in a few weeks. The research step checks this before we build anything.

What if a test loses?

A losing test still tells you what not to change. Every result is reported.

Who does the work?

Specialists from our Strategy, Development and Analytics teams. Each task is checked before it reaches you, and shows which team did it and the hours it took.

Can I start with just conversion rate optimization (CRO)?

Yes. The Starter plan (10 hours a month) suits one or two ongoing services, so conversion rate optimization (CRO) can run on its own, alongside any agency you already use. You can start other services later from your client portal.

Is there a long contract?

No. Plans renew monthly and you can change or cancel from the Billing page in your client portal. A cancelled service ends at the end of that calendar month.

How is conversion rate optimization (CRO) billed?

It runs on your monthly plan hours, at a lower rate than our $95 standard. Unused hours roll over to next month, and extra hours are billed at your plan rate.

Can I get my money back?

Yes. Every monthly plan has a 90-day money-back guarantee. Every task also waits for your approval, and you can ask for changes.

Get a free recommendation

Not sure conversion rate optimization (CRO) is what you need? Tell us your website, goal and budget. We'll reply by email with the services and monthly hours we'd suggest. Free, and you don't need an account.

No obligation. We never share your details.

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