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Pay-per-click advertising (PPC)

(monthly, ad spend extra)

Pay-per-click that turns clicks into customers

Paid search and shopping campaigns that bring ready-to-buy customers, with every click tracked.

On any plan, from $790 a month

Choose my planGet a free recommendation

The problem

Pay-per-click puts you in front of people searching to buy right now. Without tight targeting and tracking, budget goes to clicks that never turn into customers.

Best for businesses that need leads or sales quickly; companies with a clear offer and margin to advertise; teams running ads without proper conversion tracking.

  • You're paying for clicks that never turn into leads or sales
  • You can't tell which keywords or ads are actually working
  • Campaigns were set up once and haven't been touched since

How we fix it

  • We set up conversion tracking before spending a dollar
  • We build campaigns around buying-intent searches and cut wasted spend
  • We optimize bids and budgets every week based on results
app.firstpersonmarketing.com
Task board for a service in the client portal
Every service gets its own task board in your client portal

How pay-per-click advertising (PPC) works

Each step is a task in your client portal. You see the hours logged against it, and nothing is marked done until you approve it.

  1. 1

    Goals and budget plan

    Strategy team

    We agree your budget and target cost per lead or sale

  2. 2

    Conversion tracking setup

    Development team

    We set up tracking so every lead and sale is counted

  3. 3

    Campaign build

    Marketing team

    We build campaigns around the searches most likely to convert

  4. 4

    Ad copy variants

    Design team

    We write ad variations to test against each other

  5. 5

    First month optimization

    Marketing team

    In the first month we cut waste and move budget to what converts

What you get

What to expect

Typical timelines. Results depend on your market, budget and starting point.

  1. First 5 days

    We audit your account and check your conversion tracking before more budget is spent.

  2. Weeks 2 to 6

    Campaigns run with tighter targeting. We cut the search terms and placements that waste budget as data comes in.

  3. Month 2 and on

    We move budget to the campaigns that bring leads or sales, and each monthly report shows your cost per result.

What clients say

All reviews
“Antes pagábamos por clics que no servían para nada. Configuraron el seguimiento de conversiones antes de gastar un solo peso y ahora sabemos qué anuncio trae cada cliente.”
Javier MoralesPay-per-click advertising (PPC), Sep 2026Español
“Honest feedback: the first two weeks were mostly them untangling the mess our previous agency left in the ads account. After that it got good. Fewer junk clicks, and someone actually answers when I ask why the budget moved.”
Daniel OkaforGoogle Ads management, Sep 2026English
“We're a two-location dental practice and were basically invisible on Google Maps. Three months in, the second office finally shows up when you search from the neighborhood next door. I like that I can see exactly what they worked on each week in the portal instead of getting a vague monthly email.”
Megan R.Local SEO, Oct 2026English

From $790 a month

Runs on your plan hours, from $65 an hour on our largest plan instead of our $95 standard rate. Unused hours roll over. Ad spend is paid separately to the platforms.

  • Starter, 10 hours for $790 a month: for one or two ongoing services, like SEO or social media.
  • Growth, 25 hours for $1,800 a month: for a mix of services across search, ads and content.

Sign-up takes about 2 minutes. Your first task is due within 5 days of starting the service.

Choose my plan

90-day money-back guarantee. Ask us a question

Included

  • Campaign build and targeting
  • Ad copy and A/B tests
  • Weekly bid and budget optimization

What we need from you

  • Your monthly ad budget and target cost per lead or sale
  • Admin access to your ad accounts and website
  • Approval on ad copy before launch

Who works on pay-per-click advertising (PPC)

Each step goes to the team that specializes in it. Every task is checked before it reaches you, and your portal shows which team did it and the hours it took.

90 days or your money back

Try us for 90 days. If you're not happy with the progress, you get your money back.

Choose my planRead the guarantee terms

Questions about pay-per-click advertising (PPC)

Is ad spend included in the plan?

No. Your plan hours cover our work. Ad spend is paid directly to the ad platforms.

Which platforms do you use?

Mainly Google Ads and Microsoft Ads for search and shopping. Social platforms are covered by social media advertising.

Who does the work?

Specialists from our Strategy, Development, Marketing and Design teams. Each task is checked before it reaches you, and shows which team did it and the hours it took.

Can I start with just pay-per-click advertising (PPC)?

Yes. The Starter plan (10 hours a month) suits one or two ongoing services, so pay-per-click advertising (PPC) can run on its own, alongside any agency you already use. You can start other services later from your client portal.

Is there a long contract?

No. Plans renew monthly and you can change or cancel from the Billing page in your client portal. A cancelled service ends at the end of that calendar month.

How is pay-per-click advertising (PPC) billed?

It runs on your monthly plan hours, at a lower rate than our $95 standard. Unused hours roll over to next month, and extra hours are billed at your plan rate. Ad spend is separate and paid to the ad platforms.

Can I get my money back?

Yes. Every monthly plan has a 90-day money-back guarantee. Every task also waits for your approval, and you can ask for changes.

Get a free recommendation

Not sure pay-per-click advertising (PPC) is what you need? Tell us your website, goal and budget. We'll reply by email with the services and monthly hours we'd suggest. Free, and you don't need an account.

No obligation. We never share your details.

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