First Person Marketing

Programmatic advertising

(monthly, ad spend extra)

Display and video ads that reach the right audience safely

Automated display, video and connected-TV ads across thousands of sites and apps.

On any plan, from $790 a month

The problem

Display and video ads can run across thousands of sites, but without careful planning they end up next to the wrong content or in front of the wrong people.

Best for brands building awareness beyond search and social; companies advertising on connected TV and video; businesses with a larger media budget.

  • Your display ads appear next to content you'd never choose
  • Awareness spend is hard to connect to any result
  • You want to advertise on video and TV but don't know where to start

How we fix it

  • We set brand safety controls before anything goes live
  • We plan audiences and inventory around your goals
app.firstpersonmarketing.com
Task board for a service in the client portal
Every service gets its own task board in your client portal

How programmatic advertising works

Each step is a task in your client portal. You see the hours logged against it, and nothing is marked done until you approve it.

  1. 1

    Audience and inventory plan

    Strategy team

    We plan who to reach and which sites, apps and channels to use

  2. 2

    Brand safety settings

    Development team

    We block unsuitable content and sites

  3. 3

    Display and video creative

    Design team

    We create display and video ads in the right formats

  4. 4

    Campaign launch

    Marketing team

    We launch campaigns across the planned inventory

  5. 5

    Performance report

    Analytics team

    You get a report on reach, views and results

What you get

What to expect

Typical timelines. Results depend on your market, budget and starting point.

  1. First 5 days

    We audit your account and check your conversion tracking before more budget is spent.

  2. Weeks 2 to 6

    Campaigns run with tighter targeting. We cut the search terms and placements that waste budget as data comes in.

  3. Month 2 and on

    We move budget to the campaigns that bring leads or sales, and each monthly report shows your cost per result.

What clients say

All reviews
“Honest feedback: the first two weeks were mostly them untangling the mess our previous agency left in the ads account. After that it got good. Fewer junk clicks, and someone actually answers when I ask why the budget moved.”
Daniel OkaforGoogle Ads management, Sep 2026English
“Antes pagábamos por clics que no servían para nada. Configuraron el seguimiento de conversiones antes de gastar un solo peso y ahora sabemos qué anuncio trae cada cliente.”
Javier MoralesPay-per-click advertising (PPC), Sep 2026Español
“We're a two-location dental practice and were basically invisible on Google Maps. Three months in, the second office finally shows up when you search from the neighborhood next door. I like that I can see exactly what they worked on each week in the portal instead of getting a vague monthly email.”
Megan R.Local SEO, Oct 2026English

From $790 a month

Runs on your plan hours, from $65 an hour on our largest plan instead of our $95 standard rate. Unused hours roll over. Ad spend is paid separately to the platforms.

  • Starter, 10 hours for $790 a month: for one or two ongoing services, like SEO or social media.
  • Growth, 25 hours for $1,800 a month: for a mix of services across search, ads and content.

Sign-up takes about 2 minutes. Your first task is due within 5 days of starting the service.

Choose my plan

90-day money-back guarantee. Ask us a question

Included

  • Audience and inventory planning
  • Display and video creative
  • Brand safety controls

What we need from you

  • Your audience, goals and media budget
  • Brand guidelines and existing video or display assets
  • Approval on creative and the media plan

Who works on programmatic advertising

Each step goes to the team that specializes in it. Every task is checked before it reaches you, and your portal shows which team did it and the hours it took.

90 days or your money back

Try us for 90 days. If you're not happy with the progress, you get your money back.

Questions about programmatic advertising

Is this for small budgets?

Programmatic works best with a meaningful media budget. If yours is smaller, search or social ads usually perform better first.

Do you produce the video creative?

Display and video creative is part of the work. Larger productions can use our video production service.

Who does the work?

Specialists from our Strategy, Development, Design, Marketing and Analytics teams. Each task is checked before it reaches you, and shows which team did it and the hours it took.

Can I start with just programmatic advertising?

Yes. The Starter plan (10 hours a month) suits one or two ongoing services, so programmatic advertising can run on its own, alongside any agency you already use. You can start other services later from your client portal.

Is there a long contract?

No. Plans renew monthly and you can change or cancel from the Billing page in your client portal. A cancelled service ends at the end of that calendar month.

How is programmatic advertising billed?

It runs on your monthly plan hours, at a lower rate than our $95 standard. Unused hours roll over to next month, and extra hours are billed at your plan rate. Ad spend is separate and paid to the ad platforms.

Can I get my money back?

Yes. Every monthly plan has a 90-day money-back guarantee. Every task also waits for your approval, and you can ask for changes.

Get a free recommendation

Not sure programmatic advertising is what you need? Tell us your website, goal and budget. We'll reply by email with the services and monthly hours we'd suggest. Free, and you don't need an account.

No obligation. We never share your details.

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