First Person Marketing

Retargeting

(monthly, ad spend extra)

Bring back the visitors who left without buying

Bring back visitors who left without buying with ads that follow up at the right moment.

On any plan, from $790 a month

The problem

Most visitors leave your site without buying or enquiring. Retargeting shows them relevant ads afterwards, so they come back when they're ready.

Best for online stores with abandoned carts; service businesses with long decision times; any site with steady traffic and low conversion.

  • Most visitors leave your site and never return
  • Shoppers add to cart and disappear

How we fix it

  • We segment visitors by what they looked at
  • We show each segment an ad that matches their interest
  • We cap frequency so ads remind people without annoying them
app.firstpersonmarketing.com
Task board for a service in the client portal
Every service gets its own task board in your client portal

How retargeting works

Each step is a task in your client portal. You see the hours logged against it, and nothing is marked done until you approve it.

  1. 1

    Tracking and audiences setup

    Development team

    We set up tracking and audiences under your consent setup

  2. 2

    Visitor segment plan

    Marketing team

    We split visitors into segments by pages viewed and actions taken

  3. 3

    Retargeting ad creative

    Design team

    We create ads tailored to each segment

  4. 4

    Campaign launch

    Marketing team

    We launch with frequency caps and budgets

  5. 5

    Conversion report

    Analytics team

    You see the conversions retargeting brought back

What you get

What to expect

Typical timelines. Results depend on your market, budget and starting point.

  1. First 5 days

    We audit your account and check your conversion tracking before more budget is spent.

  2. Weeks 2 to 6

    Campaigns run with tighter targeting. We cut the search terms and placements that waste budget as data comes in.

  3. Month 2 and on

    We move budget to the campaigns that bring leads or sales, and each monthly report shows your cost per result.

What clients say

All reviews
“Honest feedback: the first two weeks were mostly them untangling the mess our previous agency left in the ads account. After that it got good. Fewer junk clicks, and someone actually answers when I ask why the budget moved.”
Daniel OkaforGoogle Ads management, Sep 2026English
“Antes pagábamos por clics que no servían para nada. Configuraron el seguimiento de conversiones antes de gastar un solo peso y ahora sabemos qué anuncio trae cada cliente.”
Javier MoralesPay-per-click advertising (PPC), Sep 2026Español
“We're a two-location dental practice and were basically invisible on Google Maps. Three months in, the second office finally shows up when you search from the neighborhood next door. I like that I can see exactly what they worked on each week in the portal instead of getting a vague monthly email.”
Megan R.Local SEO, Oct 2026English

From $790 a month

Runs on your plan hours, from $65 an hour on our largest plan instead of our $95 standard rate. Unused hours roll over. Ad spend is paid separately to the platforms.

  • Starter, 10 hours for $790 a month: for one or two ongoing services, like SEO or social media.
  • Growth, 25 hours for $1,800 a month: for a mix of services across search, ads and content.

Sign-up takes about 2 minutes. Your first task is due within 5 days of starting the service.

Choose my plan

90-day money-back guarantee. Ask us a question

Included

  • Audience segments
  • Retargeting ads
  • Frequency and budget control

What we need from you

  • Access to your website and ad accounts
  • Your cookie consent setup
  • Approval on ad creative

Who works on retargeting

Each step goes to the team that specializes in it. Every task is checked before it reaches you, and your portal shows which team did it and the hours it took.

90 days or your money back

Try us for 90 days. If you're not happy with the progress, you get your money back.

Questions about retargeting

How is this different from remarketing?

Retargeting here focuses on recent website visitors through display and social ads. Remarketing uses Google lists and your customer lists across Google, YouTube and email.

Is ad spend included?

No. Ad spend is paid directly to the platforms.

Who does the work?

Specialists from our Development, Marketing, Design and Analytics teams. Each task is checked before it reaches you, and shows which team did it and the hours it took.

Can I start with just retargeting?

Yes. The Starter plan (10 hours a month) suits one or two ongoing services, so retargeting can run on its own, alongside any agency you already use. You can start other services later from your client portal.

Is there a long contract?

No. Plans renew monthly and you can change or cancel from the Billing page in your client portal. A cancelled service ends at the end of that calendar month.

How is retargeting billed?

It runs on your monthly plan hours, at a lower rate than our $95 standard. Unused hours roll over to next month, and extra hours are billed at your plan rate. Ad spend is separate and paid to the ad platforms.

Can I get my money back?

Yes. Every monthly plan has a 90-day money-back guarantee. Every task also waits for your approval, and you can ask for changes.

Get a free recommendation

Not sure retargeting is what you need? Tell us your website, goal and budget. We'll reply by email with the services and monthly hours we'd suggest. Free, and you don't need an account.

No obligation. We never share your details.

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