First Person Marketing

Walmart marketplace marketing

(monthly, done for you)

Launch and grow on Walmart Marketplace

Launch and grow on Walmart Marketplace with optimized listings and sponsored ads.

On any plan, from $790 a month

The problem

Walmart Marketplace has fewer sellers than Amazon, which is an opportunity, but its feed and listing rules are different and easy to get wrong.

Best for brands already selling on Amazon; uS sellers wanting another marketplace; sellers whose Walmart listings aren't converting.

  • You sell on Amazon but haven't tried Walmart
  • Your Walmart listings get few views
  • Walmart's feed rules keep rejecting your products

How we fix it

  • We review your seller account and set up your feed
  • We optimize your listings for Walmart search
app.firstpersonmarketing.com
Task board for a service in the client portal
Every service gets its own task board in your client portal

How Walmart marketplace marketing works

Each step is a task in your client portal. You see the hours logged against it, and nothing is marked done until you approve it.

  1. 1

    Seller account review

    Strategy team

    We review your seller account

  2. 2

    Feed and listing setup

    Development team

    We set up your product feed and listings

  3. 3

    Listing optimization

    Content team

    We optimize titles, content and images

  4. 4

    Sponsored ads launch

    Marketing team

    We launch sponsored product ads

  5. 5

    Marketplace report

    Analytics team

    You get a marketplace report

What you get

What to expect

Typical timelines. Results depend on your market, budget and starting point.

  1. First 5 days

    We audit your store or marketplace listings, your product data and any ads you run.

  2. Months 1 to 2

    We improve your listings, product pages and campaigns, starting with your best sellers.

  3. Month 3 and on

    We put spend and effort into the products that sell, and monthly reports show sales by channel.

What clients say

All reviews
“We're a two-location dental practice and were basically invisible on Google Maps. Three months in, the second office finally shows up when you search from the neighborhood next door. I like that I can see exactly what they worked on each week in the portal instead of getting a vague monthly email.”
Megan R.Local SEO, Oct 2026English
“Llevábamos meses sin publicar nada en Instagram. Ahora aprobamos el calendario a principio de mes y se olvida uno del tema. Los diseños van con nuestra marca y las respuestas a comentarios son rápidas.”
Lucía FernándezSocial media marketing, Oct 2026Español
“Eindelijk een welkomstflow die werkt. We hadden een lijst van ruim 3.000 klanten waar we nooit iets mee deden. Fijn dat ongebruikte uren gewoon doorschuiven naar de volgende maand.”
Pieter van DijkEmail marketing, Oct 2026Nederlands

From $790 a month

Runs on your plan hours, from $65 an hour on our largest plan instead of our $95 standard rate. Unused hours roll over.

  • Starter, 10 hours for $790 a month: for one or two ongoing services, like SEO or social media.
  • Growth, 25 hours for $1,800 a month: for a mix of services across search, ads and content.

Sign-up takes about 2 minutes. Your first task is due within 5 days of starting the service.

Choose my plan

90-day money-back guarantee. Ask us a question

Included

  • Seller setup and listings
  • Content optimization
  • Walmart Connect ads

What we need from you

  • Walmart Seller Center access
  • Product feed or catalog data
  • Approval on listing and ad changes

Who works on Walmart marketplace marketing

Each step goes to the team that specializes in it. Every task is checked before it reaches you, and your portal shows which team did it and the hours it took.

90 days or your money back

Try us for 90 days. If you're not happy with the progress, you get your money back.

Questions about Walmart marketplace marketing

Do we need to be approved by Walmart?

Yes, Walmart approves sellers. We can review your account and help with setup.

Is ad spend included?

No. Walmart Connect spend is paid to Walmart.

Who does the work?

Specialists from our Strategy, Development, Content, Marketing and Analytics teams. Each task is checked before it reaches you, and shows which team did it and the hours it took.

Can I start with just Walmart marketplace marketing?

Yes. The Starter plan (10 hours a month) suits one or two ongoing services, so Walmart marketplace marketing can run on its own, alongside any agency you already use. You can start other services later from your client portal.

Is there a long contract?

No. Plans renew monthly and you can change or cancel from the Billing page in your client portal. A cancelled service ends at the end of that calendar month.

How is Walmart marketplace marketing billed?

It runs on your monthly plan hours, at a lower rate than our $95 standard. Unused hours roll over to next month, and extra hours are billed at your plan rate.

Can I get my money back?

Yes. Every monthly plan has a 90-day money-back guarantee. Every task also waits for your approval, and you can ask for changes.

Get a free recommendation

Not sure Walmart marketplace marketing is what you need? Tell us your website, goal and budget. We'll reply by email with the services and monthly hours we'd suggest. Free, and you don't need an account.

No obligation. We never share your details.

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