First Person Marketing
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Lead nurturing

(monthly, done for you)

Turn not-ready-yet leads into customers

Stay in touch with leads automatically until they're ready to buy.

On any plan, from $790 a month

Choose my planGet a free recommendation

The problem

Most leads aren't ready to buy when they first enquire. Without regular, relevant follow-up, they forget you by the time they are.

Best for b2B companies with long sales cycles; businesses with leads that go quiet after the first call; teams wanting sales alerts when a lead is ready.

  • Most leads say not yet, and you never hear from them again
  • You can't tell when an old lead becomes ready to buy

How we fix it

  • We define lead stages and score leads by interest
  • We write nurture emails that answer questions and objections
  • We alert sales when a lead shows buying signals
app.firstpersonmarketing.com
Task board for a service in the client portal
Every service gets its own task board in your client portal

How lead nurturing works

Each step is a task in your client portal. You see the hours logged against it, and nothing is marked done until you approve it.

  1. 1

    Lead stages and scoring

    Strategy team

    We agree lead stages and scoring with your sales team

  2. 2

    Nurture sequence

    Development team

    We plan a sequence for each stage

  3. 3

    Nurture email copy

    Content team

    We write the emails using real customer questions

  4. 4

    Sales handoff alerts

    Development team

    We set up alerts to sales when a lead is ready

  5. 5

    Pipeline report

    Analytics team

    You see how leads move through the pipeline

What you get

What to expect

Typical timelines. Results depend on your market, budget and starting point.

  1. First 5 days

    We review your list, your email platform and the emails you send today.

  2. Month 1

    Your first campaigns or automated flows go live after your approval.

  3. Month 2 and on

    Monthly reports show opens, clicks and sales from email, and we send more of what works.

What clients say

All reviews
“Eindelijk een welkomstflow die werkt. We hadden een lijst van ruim 3.000 klanten waar we nooit iets mee deden. Fijn dat ongebruikte uren gewoon doorschuiven naar de volgende maand.”
Pieter van DijkEmail marketing, Oct 2026Nederlands
“We're a two-location dental practice and were basically invisible on Google Maps. Three months in, the second office finally shows up when you search from the neighborhood next door. I like that I can see exactly what they worked on each week in the portal instead of getting a vague monthly email.”
Megan R.Local SEO, Oct 2026English
“Llevábamos meses sin publicar nada en Instagram. Ahora aprobamos el calendario a principio de mes y se olvida uno del tema. Los diseños van con nuestra marca y las respuestas a comentarios son rápidas.”
Lucía FernándezSocial media marketing, Oct 2026Español

From $790 a month

Runs on your plan hours, from $65 an hour on our largest plan instead of our $95 standard rate. Unused hours roll over.

  • Starter, 10 hours for $790 a month: for one or two ongoing services, like SEO or social media.
  • Growth, 25 hours for $1,800 a month: for a mix of services across search, ads and content.

Sign-up takes about 2 minutes. Your first task is due within 5 days of starting the service.

Choose my plan

90-day money-back guarantee. Ask us a question

Included

  • Lead stages and scoring
  • Nurture email sequences
  • Sales handoff alerts

What we need from you

  • Access to your CRM and email platform
  • Common questions and objections from your sales team
  • Approval on each sequence

Who works on lead nurturing

Each step goes to the team that specializes in it. Every task is checked before it reaches you, and your portal shows which team did it and the hours it took.

90 days or your money back

Try us for 90 days. If you're not happy with the progress, you get your money back.

Choose my planRead the guarantee terms

Questions about lead nurturing

How is this different from marketing automation?

Marketing automation sets up the platform and workflows. Lead nurturing is the ongoing monthly work of writing and improving the sequences.

Do we see results?

Yes. A pipeline report shows how leads move through each stage.

Who does the work?

Specialists from our Strategy, Development, Content and Analytics teams. Each task is checked before it reaches you, and shows which team did it and the hours it took.

Can I start with just lead nurturing?

Yes. The Starter plan (10 hours a month) suits one or two ongoing services, so lead nurturing can run on its own, alongside any agency you already use. You can start other services later from your client portal.

Is there a long contract?

No. Plans renew monthly and you can change or cancel from the Billing page in your client portal. A cancelled service ends at the end of that calendar month.

How is lead nurturing billed?

It runs on your monthly plan hours, at a lower rate than our $95 standard. Unused hours roll over to next month, and extra hours are billed at your plan rate.

Can I get my money back?

Yes. Every monthly plan has a 90-day money-back guarantee. Every task also waits for your approval, and you can ask for changes.

Get a free recommendation

Not sure lead nurturing is what you need? Tell us your website, goal and budget. We'll reply by email with the services and monthly hours we'd suggest. Free, and you don't need an account.

No obligation. We never share your details.

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