First Person Marketing

Website usability analysis

(one-off)

See where visitors get stuck, and fix it

Find where visitors get stuck or confused, and how to make your site easier to use.

$895 fixed price, or $761 with a plan

The problem

Analytics shows where visitors leave, but not why. Watching how real visitors use your site shows what confuses them.

Best for sites with good traffic but few enquiries or sales; stores with high cart abandonment; teams planning changes who want evidence first.

  • Visitors drop off and analytics can't tell you why
  • Your checkout or booking flow loses people
  • Your team disagrees about what to change

How we fix it

  • We set up heatmaps and session recordings
  • We review real visitor sessions on your key journeys
app.firstpersonmarketing.com
Task board for a service in the client portal
Every service gets its own task board in your client portal

How website usability analysis works

Each step is a task in your client portal. You see the hours logged against it, and nothing is marked done until you approve it.

  1. 1

    Analytics and heatmap setup

    Development team

    We set up heatmaps and recordings under your consent setup

  2. 2

    Session recording review

    Strategy team

    We watch real sessions to find patterns

  3. 3

    User journey analysis

    Strategy team

    We map where each key journey breaks down

  4. 4

    Usability findings

    Design team

    We write up the usability problems found

  5. 5

    Recommendations walkthrough

    Content team

    We walk you through recommendations

What you get

What to expect

Timings depend on the scope agreed in your brief.

  1. Week 1

    We agree the brief and scope with you, so you know what you'll get.

  2. During the work

    Each step is a task in your portal. You approve it or ask for changes.

  3. 2 to 4 weeks

    Delivered, after your final approval.

What clients say

All reviews
“Our WordPress site hadn't been updated in about a year. They cleaned it up, set up backups and I haven't had to think about it since. The monthly care report is short and to the point.”
Marcus J.Website maintenance, Aug 2026English
“We're a two-location dental practice and were basically invisible on Google Maps. Three months in, the second office finally shows up when you search from the neighborhood next door. I like that I can see exactly what they worked on each week in the portal instead of getting a vague monthly email.”
Megan R.Local SEO, Oct 2026English
“Llevábamos meses sin publicar nada en Instagram. Ahora aprobamos el calendario a principio de mes y se olvida uno del tema. Los diseños van con nuestra marca y las respuestas a comentarios son rápidas.”
Lucía FernándezSocial media marketing, Oct 2026Español

$895 fixed price

Paid before work starts, usually delivered in 2 to 4 weeks. With a monthly plan it's $761.

Sign-up takes about 2 minutes. Your first task is due within 5 days of starting the service.

Create your account

Ask us a question

Included

  • Heatmaps and recordings
  • User journey review
  • Usability recommendations

What we need from you

  • Access to your website and analytics
  • Your most important journeys, like booking or checkout
  • Approval to add a recording tool

Who works on website usability analysis

Each step goes to the team that specializes in it. Every task is checked before it reaches you, and your portal shows which team did it and the hours it took.

Questions about website usability analysis

Are recordings private?

Recording tools hide form inputs and personal details by default, and run under your consent setup.

How long do you record for?

Long enough to see clear patterns, usually a few weeks, depending on your traffic.

Who does the work?

Specialists from our Development, Strategy, Design and Content teams. Each task is checked before it reaches you, and shows which team did it and the hours it took.

Do I need a monthly plan?

No. Website usability analysis is a one-off fixed price, paid before work starts. A plan is optional and takes 15% off.

How is website usability analysis billed?

It has a fixed price of $895, paid before work starts. Clients on a monthly plan get 15% off.

Can I get my money back?

Fixed-price projects are covered by the Service Level Agreement for that service. The 90-day money-back guarantee applies to monthly plans. Every step waits for your approval, and you can ask for changes.

Get a free recommendation

Not sure website usability analysis is what you need? Tell us your website, goal and budget. We'll reply by email with the services and monthly hours we'd suggest. Free, and you don't need an account.

No obligation. We never share your details.

More in website care