First Person Marketing

Website copywriting

(one-off)

Website copy that makes people take the next step

Clear, persuasive website copy that explains what you do and makes people take action.

$795 fixed price, or $676 with a plan

The problem

Visitors decide in seconds whether you can help them. Copy that's vague or about you instead of them makes good visitors leave.

Best for businesses launching or redesigning a website; sites where visitors leave without enquiring; teams whose own copy doesn't explain what they do clearly.

  • Visitors can't tell what you do in the first few seconds
  • Your copy talks about you instead of your customers' problems
  • Pages get traffic but almost no enquiries

How we fix it

  • We run a messaging workshop to pin down what makes you different
  • We write every key page around your customers' problems and decisions
app.firstpersonmarketing.com
Task board for a service in the client portal
Every service gets its own task board in your client portal

How website copywriting works

Each step is a task in your client portal. You see the hours logged against it, and nothing is marked done until you approve it.

  1. 1

    Messaging workshop

    Strategy team

    A workshop to agree your audience, message and tone

  2. 2

    Homepage copy

    Content team

    We write the homepage first, so the core message is right

  3. 3

    Service page copy

    Content team

    We write each service page around the problem it solves

  4. 4

    About and contact copy

    Content team

    We write your about and contact pages

  5. 5

    Copy review

    Content team

    You review everything, with two rounds of revisions

What you get

What to expect

Timings depend on the scope agreed in your brief.

  1. Week 1

    We agree the brief and scope with you, so you know what you'll get.

  2. During the work

    Each step is a task in your portal. You approve it or ask for changes.

  3. 2 to 4 weeks

    Delivered, after your final approval.

What clients say

All reviews
“Llevábamos meses sin publicar nada en Instagram. Ahora aprobamos el calendario a principio de mes y se olvida uno del tema. Los diseños van con nuestra marca y las respuestas a comentarios son rápidas.”
Lucía FernándezSocial media marketing, Oct 2026Español
“Articles are well researched and they actually interview someone on our team before writing, which makes a difference. Would love a slightly faster turnaround on edits, but the approval flow keeps things moving.”
Chris T.Content marketing, Sep 2026English
“We're a two-location dental practice and were basically invisible on Google Maps. Three months in, the second office finally shows up when you search from the neighborhood next door. I like that I can see exactly what they worked on each week in the portal instead of getting a vague monthly email.”
Megan R.Local SEO, Oct 2026English

$795 fixed price

Paid before work starts, usually delivered in 2 to 4 weeks. With a monthly plan it's $676.

Sign-up takes about 2 minutes. Your first task is due within 5 days of starting the service.

Create your account

Ask us a question

Included

  • Messaging and tone of voice
  • Page copy for key pages
  • Two rounds of revisions

What we need from you

  • Time for a messaging workshop
  • Details of your services, customers and differences
  • Feedback on drafts within the revision rounds

Who works on website copywriting

Each step goes to the team that specializes in it. Every task is checked before it reaches you, and your portal shows which team did it and the hours it took.

Questions about website copywriting

How many pages are included?

Your homepage, main service pages, about and contact pages. Larger sites are scoped before work starts.

Will the copy be SEO friendly?

Yes, it's written with your main keywords in mind. Ongoing keyword-led writing is covered by SEO copywriting.

Who does the work?

Specialists from our Strategy and Content teams. Each task is checked before it reaches you, and shows which team did it and the hours it took.

Do I need a monthly plan?

No. Website copywriting is a one-off fixed price, paid before work starts. A plan is optional and takes 15% off.

How is website copywriting billed?

It has a fixed price of $795, paid before work starts. Clients on a monthly plan get 15% off.

Can I get my money back?

Fixed-price projects are covered by the Service Level Agreement for that service. The 90-day money-back guarantee applies to monthly plans. Every step waits for your approval, and you can ask for changes.

Get a free recommendation

Not sure website copywriting is what you need? Tell us your website, goal and budget. We'll reply by email with the services and monthly hours we'd suggest. Free, and you don't need an account.

No obligation. We never share your details.

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