Show each visitor the message that fits them
Show each visitor content that fits who they are, where they're from and what they need.
$1,350 fixed price, or $1,148 with a plan
A first-time visitor, a returning customer and a visitor from another country need different messages. One version of every page speaks to none of them well.
Best for sites with clearly different audience types; businesses selling in several regions; teams with enough traffic to test variations.
Each step is a task in your client portal. You see the hours logged against it, and nothing is marked done until you approve it.
Audience segment plan
Strategy team
We agree the audience segments worth personalizing for
Personalization tool setup
Development team
We set up or configure your personalization tool
Content variants
Content team
We write and design page variants for each segment
Rules and testing
Development team
We set the rules for who sees what, and test them
Results by segment
Analytics team
You see results by segment
Audience segments defined from your data
Personalized page variants for each segment
Results reported by segment
Timings depend on the scope agreed in your brief.
Week 1
We agree the brief and scope with you, so you know what you'll get.
During the work
Each step is a task in your portal. You approve it or ask for changes.
Delivery
Delivered on the timeline agreed in your brief, after your final approval.
“Llevábamos meses sin publicar nada en Instagram. Ahora aprobamos el calendario a principio de mes y se olvida uno del tema. Los diseños van con nuestra marca y las respuestas a comentarios son rápidas.”
“Articles are well researched and they actually interview someone on our team before writing, which makes a difference. Would love a slightly faster turnaround on edits, but the approval flow keeps things moving.”
“We're a two-location dental practice and were basically invisible on Google Maps. Three months in, the second office finally shows up when you search from the neighborhood next door. I like that I can see exactly what they worked on each week in the portal instead of getting a vague monthly email.”Paid before work starts, and delivered on the timeline agreed in your brief. With a monthly plan it's $1,148.
Sign-up takes about 2 minutes. Your first task is due within 5 days of starting the service.
Create your accountEach step goes to the team that specializes in it. Every task is checked before it reaches you, and your portal shows which team did it and the hours it took.
Usually a personalization or testing tool. We set it up as part of the project if you don't have one.
We personalize using data your consent setup allows, such as location, device or pages viewed.
Specialists from our Strategy, Development, Content and Analytics teams. Each task is checked before it reaches you, and shows which team did it and the hours it took.
No. Personalized web content is a one-off fixed price, paid before work starts. A plan is optional and takes 15% off.
It has a fixed price of $1,350, paid before work starts. Clients on a monthly plan get 15% off.
Fixed-price projects are covered by the Service Level Agreement for that service. The 90-day money-back guarantee applies to monthly plans. Every step waits for your approval, and you can ask for changes.
Not sure personalized web content is what you need? Tell us your website, goal and budget. We'll reply by email with the services and monthly hours we'd suggest. Free, and you don't need an account.