Results

Numbers with the context that makes them mean something

A percentage with no baseline is marketing theatre. Every case below states where the client started, what we changed, what the media budget was and how long it took, so you can judge whether your situation looks anything like theirs.

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Baseline, spend and timeframe published for every case
One engagement included that did not work
Client names withheld where agreements require it
References available on request during the audit

4.1x

Median blended return across active accounts

94%

Clients still with us after six months

$61M

Client revenue tracked through our dashboards

11 days

Median time to first measurable improvement

Ecommerce · skincare · Austin

From one profitable channel to a $1.4M year

Starting position: $31k a month revenue, 1.6x blended return, no email programme, tracking double counting orders.

— Rebuilt tracking and reconciled every order against Shopify
— Cut two channels that were being credited for organic sales
— Rewrote the offer around a bundle with a 61% gross margin
— Built nine lifecycle flows covering welcome, cart and win-back

Revenue, month 18: $118k a month
Blended return: 1.6x to 3.9x
Email share of revenue: 4% to 27%
Media spend: $9k to $28k a month

B2B SaaS · workflow tools · Chicago

Halved cost per demo by deleting half the funnel

Starting position: 18 demos a month at $740 each, six-step form, sales team ignoring inbound leads.

— Cut the form to three fields and added qualification after booking
— Killed a display campaign absorbing 40% of budget with no pipeline
— Built an ABM programme against 140 named accounts
— Rewrote the demo page around one measurable customer outcome

Demos a month: 18 to 51
Cost per demo: $740 to $268
Pipeline created, 12 months: $3.2M
Sales accepted rate: 44% to 71%

Local services · 6 locations · Phoenix

Local search that fills the calendar, not the inbox

Starting position: Two locations invisible in maps results, no call tracking, 60% of enquiries unanswered.

— Rebuilt every location profile with unique service content
— Added call tracking per location and per campaign
— Ran geofenced campaigns against three named competitors
— Introduced a review programme with a same-day response process

Booked calls: up 132% in 9 months
Cost per booked job: $91 to $47
Maps visibility, all sites: top 3 in 5 of 6 areas
Review volume: 38 to 611

The one that did not work

A furniture brand we should have turned down

We took on a made-to-order furniture brand with a 14 week lead time and an 18% gross margin. Paid demand worked, but the margin could not fund acquisition and cancellations rose as delivery dates slipped. We ended the engagement in month five and refunded the final month. The lesson changed our audit: margin and fulfilment capacity are now assessed before anyone is offered a plan.

Margin under 20% now triggers an honest decline
Fulfilment lead time is assessed in the audit
Final month refunded when we call the mistake
Post-mortem shared with the client in writing

Ecommerce operations team packing orders

How we measure a result

So you can compare our claims against anyone else's on a like-for-like basis.

Revenue source: The client's store or CRM, never the ad platform's self-reported number.
Return figure: Blended: total revenue divided by total media spend, not channel-attributed return.
Baseline window: The 90 days before we started, with seasonality noted where it matters.
Timeframe: Stated in months from kickoff, including the onboarding month.
Verification: Any figure here can be walked through screen by screen on a call.

What clients receive

The same reporting that produced these numbers

None of the figures on this page came from a bespoke deck. They came from the standard monthly report every client gets, which is why we can talk you through the underlying data line by line.

Campaign performance being reviewed on screen

Reporting sample

Ask for a redacted report before you sign anything

During your audit we will share a real monthly report with client details removed, so you can see the level of detail you would receive rather than take our word for it.

See what we would change in your account

The audit is the first half of every case study on this page: a written read of where money is leaking and what we would fix first.

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