Operating model
A weekly shipping rhythm, not a quarterly slide deck
Most marketing spend is lost to waiting: waiting on a brief, on an approval, on an agency's next sprint. We run a fixed cadence instead. Something goes live every week, the numbers are reviewed every month, and the plan is rewritten every quarter from evidence.
- Kickoff call to first live campaign in 7 days
- Published calendar you can check any day
- One named contact, no account-manager relay
- Everything built in your accounts, in your name
Your first 30 days, day by day
Onboarding is not a discovery phase that eats a month. It is five working days, with a live campaign at the end of the first week.
01 · Days 1 to 2
Access and measurement
We audit tracking, fix broken events and attribution, and connect the dashboard. You grant access through your own admin, never by sharing passwords.
02 · Days 3 to 5
Plan and first build
One page plan approved by you: channel, offer, message, target cost per acquisition. Then the first landing page, creative and campaign are built.
03 · Days 6 to 14
Live and learning
First campaign goes live with agreed spend caps. Daily monitoring, first creative iteration, email flows drafted and switched on.
04 · Days 15 to 30
First honest read
Enough data to say what is working. We kill the losers, double down on the winner and confirm the 90 day milestones in writing.
Who you actually work with
Senior marketers doing the work, not selling it
No junior is handed your account to learn on. The strategist on your kickoff call is the strategist writing next month's plan, and the media buyer is in your ad account daily. Our team is small on purpose: we cap the number of accounts each pod carries.
- A named strategist who owns the revenue number
- A media buyer in your accounts every working day
- A copywriter and designer producing weekly, not on request
- A technical lead for tracking, site and data work
Reporting
You can see the numbers before we do
Your dashboard is live and permanently open, so nothing is presented in a favourable light two weeks after the fact. Weekly written updates say what shipped and what it cost. The monthly call is spent on decisions, not on catching you up.
- Spend, leads, revenue and blended return by channel
- Cost per acquisition tracked against the agreed target
- Test log: what we tried, what we learned, what we stopped
- Next month's plan attached before the call, not after
What we need from you
The plan fails when decisions sit unanswered for a fortnight. This is the whole ask, and it is deliberately small.
- About 2 hours a month
- One review call and quick approvals. We never book a meeting to give you information a document could carry.
- A decision maker
- Someone who can approve an offer, a price or a landing page without a committee.
- Access, not credentials
- Admin access granted from your own accounts. We never ask for usernames and passwords.
- Honest numbers
- Margin, average order value and lifetime value. Without them we are optimising a metric that does not pay you.
- Product truth
- Tell us what your product genuinely does better. We will not invent claims we cannot support.
When something goes wrong
An escalation path written down before you need it
Campaigns break, platforms change policy, tracking drops out. What matters is how fast a human answers. You get a named contact, a response commitment in writing, and a documented path above them if the answer is not good enough.
- Same working day response on anything live and broken
- Named senior escalation contact from day one
- Post-incident note explaining cause and prevention
- No charge for fixing our own mistakes, ever
See the rhythm applied to your business
The audit produces the same one page plan our clients approve in week one: channel, offer, target cost per acquisition and the first three things we would ship.