Paid media
Buy demand at a price your margin can defend
Paid media is the fastest way to test a market and the fastest way to waste money. We run search, shopping, display and marketplace advertising against your true cost of acquisition, cut what does not sell and scale only what does.
- Account rebuild or takeover
- Conversion tracking that survives audits
- Creative and landing pages included
Growth within 90 days or your money back. One named account manager. Rolling monthly, cancel with 30 days notice.
- Weekly
- optimisation cycles with written notes on every change
- Your account
- you own the advertising accounts and data, always
- No mark up
- media spend goes to the platform, the subscription covers the work
Doing nothing is a decision
Where the month goes without this work
| If nothing changes | With your subscription |
|---|---|
| Broad match and automated placements quietly spend budget on searches that never buy | Account rebuild or takeover |
| Without conversion tracking tied to revenue, the platform optimises for the wrong outcome | Conversion tracking that survives audits |
| Competitors gather auction data and creative learnings while your account sits untouched | Creative and landing pages included |
Exactly what is included
| Account rebuild or takeover | Structure, match types, negatives, budgets and bidding rebuilt around profit, with full account ownership kept in your name. |
|---|---|
| Conversion tracking that survives audits | Server side and first party measurement so the platform optimises against real sales rather than form loads. |
| Creative and landing pages included | Ad copy, creative production and dedicated landing pages built by the same team, so the click and the page finally agree. |
| Shopping and feed management | Feed hygiene, titles, attributes and bidding by product margin for retail and marketplace advertising. |
| Remarketing and retention | Sequenced audiences that bring back researchers and lapsed buyers without exhausting them. |
| Budget pacing and forecasting | Monthly forecasts of spend, leads and expected revenue so finance is never surprised. |
The delivery schedule
| Stage | What happens | What you receive |
|---|---|---|
| 01. Baseline | Current cost per sale, close rates and margin by product or service. | Written update in your portal |
| 02. Rebuild | Structure, tracking and creative corrected before a single scaling decision. | Written update in your portal |
| 03. Prove | Small controlled tests to find the segments that convert profitably. | Written update in your portal |
| 04. Scale | Budget follows proven segments, with weekly pacing reviews. | Written update in your portal |
| 05. Defend | Auction, competitor and creative fatigue monitoring so performance holds. | Monthly performance review |
Ready when you are
Start your ninety day run
Pick a plan, meet your account manager within days, and take your retainer back if sales have not moved in the first ninety days.
Paid Advertising
Every service in this line
| PPC Advertising | Pay for clicks only where the maths works. | Details |
| Google Ads | Capture high intent search on the largest auction. | Details |
| Microsoft Advertising | Reach an older, higher value audience competitors ignore. | Details |
| Search Engine Marketing | Coordinate paid and organic so they stop bidding against each other. | Details |
| Paid Search | Turn ready to buy searches into booked revenue. | Details |
| Display Advertising | Stay visible between the moments of intent. | Details |
| Shopping Ads | Merchandise the catalogue by profit, not by volume. | Details |
| Remarketing | Bring back the buyers who almost finished. | Details |
| Retargeting | Follow up across channels without becoming noise. | Details |
| Programmatic Advertising | Buy attention efficiently at scale. | Details |
| Amazon Advertising | Win the shelf where purchase intent is highest. | Details |
Questions clients ask first
Is media spend included
No. Your subscription covers strategy, build, creative and management. Media spend is paid directly to the platforms so you always see the real numbers.
Can you take over an existing account
Yes. We audit first, keep what performs, and rebuild only what is costing you money.
What is a sensible starting budget
It depends on your market and average order value. Your strategist models the minimum budget needed for statistical confidence before you commit.
Ready when you are
Start your ninety day run
Pick a plan, meet your account manager within days, and take your retainer back if sales have not moved in the first ninety days.