Resources

Deeper reference material for planning season

Detailed publications for teams building an annual plan, setting budgets or preparing a business case for marketing investment.

3 minute read · Written by the First Person Marketing strategy team

Budget planning

How to size a marketing budget against revenue targets and realistic conversion rates.

Choosing where to invest based on how your buyers actually search and decide.

Marketing works when one team owns strategy, delivery and the number that matters: revenue.

Building reporting your finance team will accept.

Prefer this handled by a team who does it every day

One monthly plan covers strategy, delivery and reporting, with growth within 90 days or your money back.

Keep reading

Blog

Notes from the work we do for clients, written for owners and marketing leads who want to make better decisions rather than collect theory.

Guides

Long form guides covering the fundamentals of each channel, written so a capable internal marketer can execute them without our help.

Case Studies

Anonymised where clients prefer it, always with the method explained so you can judge whether it applies to your situation.