First Person Marketing

Social Media

Community Management

Make responsiveness part of the brand.

  • Inbox and comment coverage
  • Tone and escalation guidelines
  • Sentiment reporting

Growth within 90 days or your money back. One named account manager. Rolling monthly, cancel with 30 days notice.

Monthly
content calendar approved before anything publishes
Same day
target response time for comments and messages
Owned
all creative files handed over to you
Community Management delivered by First Person Marketing

Make responsiveness part of the brand. Community Management sits inside the Social Media line of your subscription, delivered by the same team that runs your other channels and reported against a recognisable brand and a measurable pipeline from social.

Who this is right for

  • Businesses where community Management is a genuine constraint on growth rather than a nice to have
  • Owners and marketing leads who want one accountable person rather than a rotating cast of freelancers
  • Teams who would rather see fewer, better decisions than a long list of completed tasks
  • Companies ready to act on findings, because community Management only pays back when the recommendations actually ship

If you need community Management as a one off project with no ongoing measurement, we are the wrong fit and will say so on the first call.

What we do, in order

Inbox and comment coverage

We start here because inbox and comment coverage is usually where the gap between what your site could earn and what it does earn is widest. Your account manager agrees the scope with you before any work begins, so you always know what is being changed and why.

Tone and escalation guidelines

Tone and escalation guidelines is handled by the specialist who does this work every day, not by a generalist working from a checklist. You see the plan, the change and the result of the change in your workspace rather than in a slide at the end of the quarter.

Sentiment reporting

Nothing here is delivered in isolation. Sentiment reporting is sequenced against the rest of your plan so community Management supports paid, lifecycle and conversion work instead of competing with it for the same budget.

How the first ninety days run

  1. Week one: audit and baseline

    We audit the current state of community Management, record a baseline for every measure we intend to move and agree what a good ninety days looks like in writing. Without a baseline, nobody can honestly claim an improvement later.

  2. Weeks two and three: first changes shipped

    The highest impact items go live first, starting with inbox and comment coverage. You approve anything that touches your brand or your customers before it ships.

  3. Weeks four to eight: build and test

    Tone and escalation guidelines is delivered and tested, with results reviewed against the baseline every fortnight instead of at month end when it is too late to react.

  4. Weeks nine to twelve: compound and review

    We consolidate what worked, retire what did not and present the ninety day review. If the agreed measures have not moved, our guarantee applies and you can ask for your money back.

What lands in your account

  • A written community Management plan for the next ninety days with owners and dates
  • Inbox and comment coverage, delivered and documented
  • Tone and escalation guidelines, delivered and documented
  • Sentiment reporting, delivered and documented
  • Live reporting in your workspace showing what community Management produced in enquiries
  • A monthly review with your named account manager where decisions get made

Answers

Questions about community management

Can I buy community Management on its own

Community Management is delivered inside a monthly subscription rather than as a standalone project, because it performs better when it is planned alongside your other channels. Your plan sets how much of the monthly capacity goes to community Management, and that split can change as priorities change.

How quickly does community Management show results

You will see delivery inside the first fortnight and measurable movement inside ninety days. That is the window our guarantee covers. Some parts of social media compound for longer, which we will say plainly rather than promising everything at once.

Who actually does the community Management work

A specialist in social media employed by us, directed by your named account manager. Nothing is passed to an offshore subcontractor and nothing is generated and published without a human reviewing it.

What do you need from us

Access to the relevant systems, one decision maker who can approve work, and about an hour a month for the review. Slow approvals are the single most common reason community Management underperforms, so we agree turnaround expectations up front.

What happens if community Management does not work

We commit to growth within ninety days or your money back, and the measures are agreed with you in week one rather than chosen afterwards. If we miss, you can claim under the guarantee or move your capacity to a channel with a better chance.

Ready when you are

Start your ninety day run

Pick a plan, meet your account manager within days, and take your retainer back if sales have not moved in the first ninety days.