Analytics & Intelligence
Marketing & Sales Integration
Close the loop between enquiry and invoice.
- Shared definitions and stages
- Lead routing and alerts
- Feedback loop on lead quality
Growth within 90 days or your money back. One named account manager. Rolling monthly, cancel with 30 days notice.
- One truth
- a single reporting definition shared by marketing and sales
- Privacy aware
- consent respecting measurement by design
- Board ready
- reporting in revenue, not impressions
Close the loop between enquiry and invoice. Marketing & Sales Integration sits inside the Analytics & Intelligence line of your subscription, delivered by the same team that runs your other channels and reported against confident budget decisions based on revenue, not platform claims.
What changes when marketing & sales integration is handled properly
| Where you are now | What we put in place |
|---|---|
| You suspect marketing & Sales Integration matters for your business but nobody internally owns it, so it moves only when someone finds spare time | Shared definitions and stages |
| You have paid for marketing & Sales Integration before and received activity reports rather than an explanation of what it earned | Lead routing and alerts |
| Your competitors are visibly ahead on marketing & Sales Integration and the gap widens every quarter you leave it | Feedback loop on lead quality |
| You can see the enquiries you get, but not the enquiries you are missing because marketing & Sales Integration is not being handled | Shared definitions and stages |
Scope, in detail
| Shared definitions and stages | We start here because shared definitions and stages is usually where the gap between what your site could earn and what it does earn is widest. Your account manager agrees the scope with you before any work begins, so you always know what is being changed and why. |
|---|---|
| Lead routing and alerts | Lead routing and alerts is handled by the specialist who does this work every day, not by a generalist working from a checklist. You see the plan, the change and the result of the change in your workspace rather than in a slide at the end of the quarter. |
| Feedback loop on lead quality | Nothing here is delivered in isolation. Feedback loop on lead quality is sequenced against the rest of your plan so marketing & Sales Integration supports paid, lifecycle and conversion work instead of competing with it for the same budget. |
Delivery schedule
Week one: audit and baseline
We audit the current state of marketing & Sales Integration, record a baseline for every measure we intend to move and agree what a good ninety days looks like in writing. Without a baseline, nobody can honestly claim an improvement later.
Weeks two and three: first changes shipped
The highest impact items go live first, starting with shared definitions and stages. You approve anything that touches your brand or your customers before it ships.
Weeks four to eight: build and test
Lead routing and alerts is delivered and tested, with results reviewed against the baseline every fortnight instead of at month end when it is too late to react.
Weeks nine to twelve: compound and review
We consolidate what worked, retire what did not and present the ninety day review. If the agreed measures have not moved, our guarantee applies and you can ask for your money back.
How we are judged
| Qualified enquiries | The only number that tells you whether marketing & Sales Integration paid for itself this month. |
|---|---|
| Cost per acquired customer | Blended across every channel, so no channel can claim credit twice. |
| Pipeline contribution | What marketing & Sales Integration contributed to opportunities your sales team can actually close. |
| Delivery against plan | Whether the work we committed to this month actually shipped. |
Marketing & Sales Integration is included in every plan from $199 per month upward. Larger plans allocate more monthly capacity to marketing & Sales Integration; your account manager will tell you honestly which plan the work you want actually fits.
Answers
Questions about marketing & sales integration
Can I buy marketing & Sales Integration on its own
Marketing & Sales Integration is delivered inside a monthly subscription rather than as a standalone project, because it performs better when it is planned alongside your other channels. Your plan sets how much of the monthly capacity goes to marketing & Sales Integration, and that split can change as priorities change.
How quickly does marketing & Sales Integration show results
You will see delivery inside the first fortnight and measurable movement inside ninety days. That is the window our guarantee covers. Some parts of analytics & intelligence compound for longer, which we will say plainly rather than promising everything at once.
Who actually does the marketing & Sales Integration work
A specialist in analytics & intelligence employed by us, directed by your named account manager. Nothing is passed to an offshore subcontractor and nothing is generated and published without a human reviewing it.
What do you need from us
Access to the relevant systems, one decision maker who can approve work, and about an hour a month for the review. Slow approvals are the single most common reason marketing & Sales Integration underperforms, so we agree turnaround expectations up front.
What happens if marketing & Sales Integration does not work
We commit to growth within ninety days or your money back, and the measures are agreed with you in week one rather than chosen afterwards. If we miss, you can claim under the guarantee or move your capacity to a channel with a better chance.
Ready when you are
Start your ninety day run
Pick a plan, meet your account manager within days, and take your retainer back if sales have not moved in the first ninety days.