Social Media
Social Media Strategy
Decide what social is for before spending on it.
- Audience and platform research
- Message and format architecture
- Measurement framework
Growth within 90 days or your money back. One named account manager. Rolling monthly, cancel with 30 days notice.
- Monthly
- content calendar approved before anything publishes
- Same day
- target response time for comments and messages
- Owned
- all creative files handed over to you
Decide what social is for before spending on it. Social Media Strategy sits inside the Social Media line of your subscription, delivered by the same team that runs your other channels and reported against a recognisable brand and a measurable pipeline from social.
What changes when social media strategy is handled properly
| Where you are now | What we put in place |
|---|---|
| You suspect social Media Strategy matters for your business but nobody internally owns it, so it moves only when someone finds spare time | Audience and platform research |
| You have paid for social Media Strategy before and received activity reports rather than an explanation of what it earned | Message and format architecture |
| Your competitors are visibly ahead on social Media Strategy and the gap widens every quarter you leave it | Measurement framework |
| You can see the enquiries you get, but not the enquiries you are missing because social Media Strategy is not being handled | Audience and platform research |
Scope, in detail
| Audience and platform research | We start here because audience and platform research is usually where the gap between what your site could earn and what it does earn is widest. Your account manager agrees the scope with you before any work begins, so you always know what is being changed and why. |
|---|---|
| Message and format architecture | Message and format architecture is handled by the specialist who does this work every day, not by a generalist working from a checklist. You see the plan, the change and the result of the change in your workspace rather than in a slide at the end of the quarter. |
| Measurement framework | Nothing here is delivered in isolation. Measurement framework is sequenced against the rest of your plan so social Media Strategy supports paid, lifecycle and conversion work instead of competing with it for the same budget. |
Delivery schedule
Week one: audit and baseline
We audit the current state of social Media Strategy, record a baseline for every measure we intend to move and agree what a good ninety days looks like in writing. Without a baseline, nobody can honestly claim an improvement later.
Weeks two and three: first changes shipped
The highest impact items go live first, starting with audience and platform research. You approve anything that touches your brand or your customers before it ships.
Weeks four to eight: build and test
Message and format architecture is delivered and tested, with results reviewed against the baseline every fortnight instead of at month end when it is too late to react.
Weeks nine to twelve: compound and review
We consolidate what worked, retire what did not and present the ninety day review. If the agreed measures have not moved, our guarantee applies and you can ask for your money back.
How we are judged
| Qualified enquiries | The only number that tells you whether social Media Strategy paid for itself this month. |
|---|---|
| Cost per acquired customer | Blended across every channel, so no channel can claim credit twice. |
| Pipeline contribution | What social Media Strategy contributed to opportunities your sales team can actually close. |
| Delivery against plan | Whether the work we committed to this month actually shipped. |
Social Media Strategy is included in every plan from $199 per month upward. Larger plans allocate more monthly capacity to social Media Strategy; your account manager will tell you honestly which plan the work you want actually fits.
Answers
Questions about social media strategy
Can I buy social Media Strategy on its own
Social Media Strategy is delivered inside a monthly subscription rather than as a standalone project, because it performs better when it is planned alongside your other channels. Your plan sets how much of the monthly capacity goes to social Media Strategy, and that split can change as priorities change.
How quickly does social Media Strategy show results
You will see delivery inside the first fortnight and measurable movement inside ninety days. That is the window our guarantee covers. Some parts of social media compound for longer, which we will say plainly rather than promising everything at once.
Who actually does the social Media Strategy work
A specialist in social media employed by us, directed by your named account manager. Nothing is passed to an offshore subcontractor and nothing is generated and published without a human reviewing it.
What do you need from us
Access to the relevant systems, one decision maker who can approve work, and about an hour a month for the review. Slow approvals are the single most common reason social Media Strategy underperforms, so we agree turnaround expectations up front.
What happens if social Media Strategy does not work
We commit to growth within ninety days or your money back, and the measures are agreed with you in week one rather than chosen afterwards. If we miss, you can claim under the guarantee or move your capacity to a channel with a better chance.
Ready when you are
Start your ninety day run
Pick a plan, meet your account manager within days, and take your retainer back if sales have not moved in the first ninety days.