First Person Marketing

Bespoke programmes

When the standard plans do not fit

Some businesses have requirements the published plans cannot honestly cover: regulated approval chains, multiple brands, franchise networks, or in house teams that need specific gaps filled rather than a full programme.

How it works

A custom programme, built the same way

  1. 1

    A working session, not a pitch

    Ninety minutes with a strategist and the account manager who would run your programme. We map the commercial problem, the constraints and what internal capability you already have.

  2. 2

    A written proposal with real numbers

    Scope, monthly capacity per channel, the measures we will be held to and the price. No tiered menus designed to push you upward.

  3. 3

    Commercial and legal review

    We work with your procurement, legal and security teams. Standard terms are New York law with rolling monthly cancellation, and we can accommodate longer terms where you need them.

  4. 4

    Onboarding and the ninety day commitment

    The same guarantee applies to custom programmes: agreed growth measures within ninety days or your money back.

Custom is usually the right answer when

  • You operate multiple brands or franchise locations with separate reporting lines
  • You work in a regulated category with mandatory review of every public asset
  • You have a capable in house team and need two or three gaps filled well
  • Your managed advertising spend materially exceeds the Enterprise plan
  • Procurement requires bespoke contractual, security or data residency terms

Ready when you are

Start your ninety day run

Pick a plan, meet your account manager within days, and take your retainer back if sales have not moved in the first ninety days.