Paid Advertising
Paid Search
Turn ready to buy searches into booked revenue.
- Intent tiered campaigns
- Call and form tracking
- Landing page pairing
Growth within 90 days or your money back. One named account manager. Rolling monthly, cancel with 30 days notice.
- Weekly
- optimisation cycles with written notes on every change
- Your account
- you own the advertising accounts and data, always
- No mark up
- media spend goes to the platform, the subscription covers the work
Turn ready to buy searches into booked revenue. Paid Search sits inside the Paid Advertising line of your subscription, delivered by the same team that runs your other channels and reported against predictable acquisition at a cost per sale you can plan around.
What changes when paid search is handled properly
| Where you are now | What we put in place |
|---|---|
| You suspect paid Search matters for your business but nobody internally owns it, so it moves only when someone finds spare time | Intent tiered campaigns |
| You have paid for paid Search before and received activity reports rather than an explanation of what it earned | Call and form tracking |
| Your competitors are visibly ahead on paid Search and the gap widens every quarter you leave it | Landing page pairing |
| You can see the enquiries you get, but not the enquiries you are missing because paid Search is not being handled | Intent tiered campaigns |
Scope, in detail
| Intent tiered campaigns | We start here because intent tiered campaigns is usually where the gap between what your site could earn and what it does earn is widest. Your account manager agrees the scope with you before any work begins, so you always know what is being changed and why. |
|---|---|
| Call and form tracking | Call and form tracking is handled by the specialist who does this work every day, not by a generalist working from a checklist. You see the plan, the change and the result of the change in your workspace rather than in a slide at the end of the quarter. |
| Landing page pairing | Nothing here is delivered in isolation. Landing page pairing is sequenced against the rest of your plan so paid Search supports paid, lifecycle and conversion work instead of competing with it for the same budget. |
Delivery schedule
Week one: audit and baseline
We audit the current state of paid Search, record a baseline for every measure we intend to move and agree what a good ninety days looks like in writing. Without a baseline, nobody can honestly claim an improvement later.
Weeks two and three: first changes shipped
The highest impact items go live first, starting with intent tiered campaigns. You approve anything that touches your brand or your customers before it ships.
Weeks four to eight: build and test
Call and form tracking is delivered and tested, with results reviewed against the baseline every fortnight instead of at month end when it is too late to react.
Weeks nine to twelve: compound and review
We consolidate what worked, retire what did not and present the ninety day review. If the agreed measures have not moved, our guarantee applies and you can ask for your money back.
How we are judged
| Qualified enquiries | The only number that tells you whether paid Search paid for itself this month. |
|---|---|
| Cost per acquired customer | Blended across every channel, so no channel can claim credit twice. |
| Pipeline contribution | What paid Search contributed to opportunities your sales team can actually close. |
| Delivery against plan | Whether the work we committed to this month actually shipped. |
Paid Search is included in every plan from $199 per month upward. Larger plans allocate more monthly capacity to paid Search; your account manager will tell you honestly which plan the work you want actually fits.
Answers
Questions about paid search
Can I buy paid Search on its own
Paid Search is delivered inside a monthly subscription rather than as a standalone project, because it performs better when it is planned alongside your other channels. Your plan sets how much of the monthly capacity goes to paid Search, and that split can change as priorities change.
How quickly does paid Search show results
You will see delivery inside the first fortnight and measurable movement inside ninety days. That is the window our guarantee covers. Some parts of paid advertising compound for longer, which we will say plainly rather than promising everything at once.
Who actually does the paid Search work
A specialist in paid advertising employed by us, directed by your named account manager. Nothing is passed to an offshore subcontractor and nothing is generated and published without a human reviewing it.
What do you need from us
Access to the relevant systems, one decision maker who can approve work, and about an hour a month for the review. Slow approvals are the single most common reason paid Search underperforms, so we agree turnaround expectations up front.
What happens if paid Search does not work
We commit to growth within ninety days or your money back, and the measures are agreed with you in week one rather than chosen afterwards. If we miss, you can claim under the guarantee or move your capacity to a channel with a better chance.
Ready when you are
Start your ninety day run
Pick a plan, meet your account manager within days, and take your retainer back if sales have not moved in the first ninety days.