First Person Marketing

E-commerce

Profitable growth measured per order, not per click

We manage acquisition, merchandising and retention together, so blended return improves rather than one channel looking good while margin disappears.

E-commerce

Sound familiar

What we usually walk into

  • Rising media costs eating contribution margin
  • Strong traffic, weak checkout completion
  • Repeat purchase rate left to chance

Where we focus first

  • Shopping and feed management
  • Checkout optimisation
  • Lifecycle email
  • Blended return reporting

Blended return on advertising spend reported alongside contribution margin.

The plan

Your first ninety days

  1. Phase 1

    Feed and store

    Product data, category pages and checkout friction handled first.

  2. Phase 2

    Acquisition

    Shopping, search and paid social run against margin, not revenue.

  3. Phase 3

    Retention

    Email and automation that lift lifetime value.

Ready when you are

Start your ninety day run

Pick a plan, meet your account manager within days, and take your retainer back if sales have not moved in the first ninety days.