Measurement
Know exactly which marketing produced the money
Most companies cannot answer the simplest question about their marketing, which is what caused the sale. We build measurement you can trust, connect marketing activity to closed revenue, and report in language a board understands.
- Measurement plan
- Tracking implementation
- Revenue attribution
Growth within 90 days or your money back. One named account manager. Rolling monthly, cancel with 30 days notice.
- One truth
- a single reporting definition shared by marketing and sales
- Privacy aware
- consent respecting measurement by design
- Board ready
- reporting in revenue, not impressions
Doing nothing is a decision
Where the month goes without this work
| If nothing changes | With your subscription |
|---|---|
| Each advertising platform claims the same sale, so budgets are set on fiction | Measurement plan |
| Privacy changes keep eroding measurement that was never rebuilt | Tracking implementation |
| Reporting time is spent assembling numbers instead of acting on them | Revenue attribution |
Exactly what is included
| Measurement plan | Definitions for every event, lead stage and revenue outcome, agreed with your sales team. |
|---|---|
| Tracking implementation | Analytics, tag management, server side and first party tracking correctly installed and validated. |
| Revenue attribution | Marketing touches joined to opportunities and closed revenue in your customer relationship platform. |
| Dashboards | One live view of spend, leads, pipeline and return, refreshed automatically. |
| Competitor and market research | Share of voice, pricing and positioning intelligence that informs strategy. |
| Monthly interpretation | Your account manager explains what changed, why, and what happens next. |
The delivery schedule
| Stage | What happens | What you receive |
|---|---|---|
| 01. Define | The handful of numbers that actually run the business. | Written update in your portal |
| 02. Instrument | Clean, privacy aware tracking across site, ads and sales systems. | Written update in your portal |
| 03. Connect | Marketing data joined to revenue records. | Written update in your portal |
| 04. Visualise | Dashboards for the board and for the operators. | Written update in your portal |
| 05. Decide | Monthly reallocation of budget based on evidence. | Monthly performance review |
Ready when you are
Start your ninety day run
Pick a plan, meet your account manager within days, and take your retainer back if sales have not moved in the first ninety days.
Analytics & Intelligence
Every service in this line
| Marketing Analytics | Turn scattered numbers into decisions. | Details |
| Digital Marketing Analytics | See every channel side by side on equal terms. | Details |
| Revenue Attribution | Credit the touches that really caused the sale. | Details |
| ROI Tracking | Report marketing as an investment. | Details |
| Customer Journey Tracking | Follow the real path to purchase. | Details |
| Data Analysis | Answer the awkward commercial questions. | Details |
| Competitor Analysis | Know what you are up against. | Details |
| Industry Research | Base plans on the market, not assumptions. | Details |
| Marketing Reporting | Reporting people actually read. | Details |
| Performance Reporting | Track the numbers that pay the bills. | Details |
| First-Party Data | Build measurement that survives privacy change. | Details |
| Marketing & Sales Integration | Close the loop between enquiry and invoice. | Details |
Questions clients ask first
Do you replace our analytics tools
Rarely. We make the tools you own trustworthy and only recommend change when the current stack cannot answer the questions.
Can you attribute offline sales
Yes, where your sales process records them, through customer relationship integration and offline conversion imports.
Is this compliant with privacy law
We implement consent based tracking aligned to major privacy regimes and document what is collected and why.
Ready when you are
Start your ninety day run
Pick a plan, meet your account manager within days, and take your retainer back if sales have not moved in the first ninety days.