Marketing Automation Specialist
Dallas, TX 40 hours per week, core hours 9am to 3pm CentralFull timeRemote first, Dallas satellite office by appointmentOpen now
$82,000 to $108,000 per year, plus quarterly performance bonus
Talent pool vacancy. Your application stays on file for twelve months.
About the role
Build the plumbing that makes marketing measurable: CRM workflows, lead routing, data hygiene and integrations that do not silently break.
Behind every clean report is unglamorous work: deduplicated records, correct lifecycle stages, lead routing that reaches a salesperson in minutes and integrations that fail loudly rather than quietly.
You will own that layer across our client base, working in HubSpot, Salesforce and the ecommerce and booking systems our clients run their businesses on.
This role suits someone who enjoys finding the reason a number is wrong and fixing it permanently rather than patching the report.
- Requisition
- FPM-AUT-1130
- Reports to
- Director of Lifecycle Marketing
- Team
- Automation and operations group of four inside the lifecycle pod
- Level
- Mid · Full time
- Hours
- 40 hours per week, core hours 9am to 3pm Central
- Travel
- Minimal
- Work setup
- Remote first, Dallas satellite office by appointment
- Region
- South
A typical week in this role
- Tracing a lead from ad click through to closed revenue and finding where it breaks
- Rebuilding a workflow that grew by accretion into something maintainable
- Setting up alerting so an integration failure is noticed the same hour
- Deduplicating and standardizing a client's contact data
- Documenting an automation so the next person can maintain it
- Working with sales teams on routing rules they will actually follow
Tools you will use
HubSpot · Salesforce · Zapier or Make · Webhooks and REST APIs · SQL basics · Shopify · CallRail
What you will own
| CRM operations | Configure objects, properties, lifecycle stages, pipelines and permissions in HubSpot or Salesforce. |
|---|---|
| Automation | Build and maintain workflows for scoring, routing, task creation and internal alerting. |
| Integrations | Connect forms, call tracking, ecommerce, booking and finance systems with monitoring and failure alerts. |
| Data hygiene | Deduplicate, normalize and validate client data continuously rather than once a year. |
| Lead routing | Design routing and speed to lead processes measured in minutes with the client's sales team. |
| Documentation | Document every automation so it survives a handover. |
| Compliance | Maintain consent capture, suppression and retention rules across systems. |
Your first 90 days
Days 1 to 15
Map the systems and integrations of your accounts and record where data is currently lost.
Days 16 to 45
Fix the highest impact breakages and add monitoring so they announce themselves next time.
Days 46 to 75
Rebuild scoring and routing for at least three accounts with the sales teams involved.
Days 76 to 90
Publish documentation for every automation you own and hand a runbook to client services.
How success is measured
These are the numbers reviewed with you every quarter. There is no hidden scorecard.
| Measure | What good looks like |
|---|---|
| Lead to CRM integrity | Above 99 percent of leads arriving complete and correctly attributed |
| Speed to lead | Median routing to a human under five minutes during business hours |
| Integration uptime | Failures detected and reported within one hour |
| Documentation | Every live automation documented and reviewed quarterly |
This role is probably not for you if
- You would rather patch the report than fix the source
- You dislike documentation
- You want to avoid speaking with the client's sales team
Qualifications
| Requirement | Standard we look for | Weighting |
|---|---|---|
| Automation experience | Three or more years in marketing operations or CRM administration | Essential |
| Platform depth | Advanced in HubSpot or Salesforce, not just familiar | Essential |
| Integration skill | Comfortable with APIs, webhooks and debugging failures | Essential |
| Documentation habit | Writes it down as a matter of course | Essential |
| Work authorization | Authorized to work in the United States without sponsorship | Essential |
| Certification | HubSpot or Salesforce administrator certification | Advantage |
| Scripting | JavaScript or Python for custom logic | Advantage |
Salary and benefits
$82,000 to $108,000 per year, plus quarterly performance bonus
| Base salary | Paid semi monthly in US dollars, reviewed every six months against national market data for Marketing Automation Specialist roles. |
|---|---|
| Performance bonus | Paid quarterly and tied to client retention and measured client results rather than billable hours or utilization. |
| Medical, dental and vision | Company funded medical, dental and vision from day one for you, with employer contribution toward dependents. |
| 401(k) | 401(k) with a four percent employer match, vested immediately, administered through our national provider. |
| Paid time off | 20 days of paid vacation, 11 federal holidays, unlimited sick leave and your birthday off. |
| Parental leave | 16 weeks fully paid for all new parents, with a phased return over the following month. |
| Learning budget | $2,500 per year for certifications, conferences and paid study time during work hours. |
| Equipment | MacBook Pro or equivalent, external monitor and a $750 home workspace allowance in your first month. |
| Office access | Access to your nearest satellite office by appointment when you want to work alongside colleagues. We do not entertain walk ins. |
Hiring process
1. Application review
A recruiter and the hiring manager read every Marketing Automation Specialist application within five business days. Nothing is filtered by keyword software.
2. Introductory call
Thirty minutes by video with the hiring manager about your work, your motivation and how you like to be managed.
3. Paid practical exercise
A realistic two hour task based on work you would actually do, paid at $250 whether or not you move forward.
4. Panel conversation
Sixty minutes with your future manager and one client facing colleague, including your walkthrough of the exercise.
5. Offer and references
A written offer with the salary band shown here, two references and a start date agreed around your notice period.
Questions applicants ask
Is this a talent pool vacancy
Yes. Every vacancy we publish is a talent pool vacancy. If this Marketing Automation Specialist opening is filled, your application stays on file for twelve months and is matched against comparable roles in any of our United States locations before we advertise externally.
Do I need to live in Dallas
You need to be authorized to work in the United States and based within commuting distance of Dallas for occasional in person client sessions. Day to day work is remote first.
Do you sponsor work visas
Not for this role. All United States vacancies require existing authorization to work in the United States without sponsorship now or in the future.
Is the salary range negotiable
The published range is real. Where you land inside it depends on the practical exercise, the panel conversation and your directly relevant experience. We do not ask for salary history.
How quickly will I hear back
Every applicant gets a written answer within five business days, including applicants we do not move forward with. Nobody is left waiting without a reply.
Ready to apply
The application takes about ten minutes. You will need your resume and a short answer to two questions about how you work.
Start your application