Lifecycle and Email Marketing Manager
Austin, TX 40 hours per week, core hours 9am to 3pm CentralFull timeRemote first, Austin satellite office by appointmentOpen now
$88,000 to $118,000 per year, plus quarterly performance bonus
Talent pool vacancy. Your application stays on file for twelve months.
About the role
Turn the audiences our other channels earn into repeat revenue through automated lifecycle programs that a client can read, understand and trust.
Most of our clients have a list they are barely using and a purchase cycle nobody has mapped. Lifecycle is where the cheapest revenue in the business usually sits, and it is the channel our clients are most often embarrassed about.
You will own end to end lifecycle programs: welcome and onboarding, nurture for long sales cycles, abandoned journeys, win back, replenishment, reactivation and post purchase. You decide what gets built, you write or brief it, and you prove what it earned.
Deliverability is treated as an engineering problem here, not a hope. You will own authentication, list hygiene, sending reputation and consent handling across every account you touch.
- Requisition
- FPM-LCM-1063
- Reports to
- Director of Lifecycle Marketing
- Team
- Lifecycle pod of five, working alongside the content studio and the analytics team
- Level
- Mid to senior · Full time
- Hours
- 40 hours per week, core hours 9am to 3pm Central
- Travel
- Minimal, occasional client onsite
- Work setup
- Remote first, Austin satellite office by appointment
- Region
- South
A typical week in this role
- Reading revenue per recipient and deliverability signals before touching a campaign
- Mapping a client's real buying cycle onto a program instead of copying a template
- Writing or editing sequence copy so it sounds like the client rather than like software
- Building and QA testing flows across devices and clients before anything sends
- Reviewing consent handling and suppression rules for compliance
- Reporting revenue attributable to lifecycle, separated from discount driven volume
Tools you will use
Klaviyo · HubSpot · Customer.io or Braze · Postmark or SendGrid · GA4 · SQL basics · Litmus
What you will own
| Program design | Design lifecycle programs from first touch to repeat purchase, grounded in the client's actual buying cycle and data model. |
|---|---|
| Build and QA | Build flows in the client's platform and test rendering, logic, timing and fallbacks before launch. |
| Copy and creative direction | Write or brief sequence copy that reflects the client's voice and gives the reader a reason to act now. |
| Deliverability | Own SPF, DKIM, DMARC, warm up plans, list hygiene, engagement segmentation and inbox placement monitoring. |
| Segmentation and data | Define audience segments from CRM, ecommerce and behavioral data, and keep them accurate as the data changes. |
| Compliance | Keep every program compliant with CAN SPAM and applicable state privacy law, with documented consent and simple opt out. |
| Reporting | Report revenue per recipient, incremental revenue and program contribution rather than open rate alone. |
Your first 90 days
Days 1 to 15
Audit deliverability and list health across the accounts you inherit and fix anything actively harmful.
Days 16 to 45
Ship a rebuilt welcome and abandonment program for your two largest accounts.
Days 46 to 75
Map full lifecycle journeys for your whole book and agree the build order with each client.
Days 76 to 90
Report measurable incremental revenue from lifecycle on at least three accounts.
How success is measured
These are the numbers reviewed with you every quarter. There is no hidden scorecard.
| Measure | What good looks like |
|---|---|
| Revenue per recipient | Improving quarter on quarter across your book |
| Inbox placement | Above 95 percent on primary sending domains |
| Program coverage | Every account has a live welcome, abandonment and reactivation program within 90 days |
| Unsubscribe and complaint rate | Held below platform thresholds while volume grows |
This role is probably not for you if
- You think lifecycle marketing means a monthly newsletter
- You report open rates as the headline result
- You would rather send more than send to people who want it
Qualifications
| Requirement | Standard we look for | Weighting |
|---|---|---|
| Lifecycle experience | Four or more years building automated programs, not just sending broadcasts | Essential |
| Deliverability | Hands on with authentication, warm up and reputation recovery | Essential |
| Data comfort | Can build segments from CRM and ecommerce data without waiting on engineering | Essential |
| Copy judgement | Can write a sequence and edit someone else's | Essential |
| Work authorization | Authorized to work in the United States without sponsorship | Essential |
| B2B and ecommerce | Experience across both long sales cycles and transactional retail | Advantage |
| SQL | Writes own queries against a warehouse | Advantage |
Salary and benefits
$88,000 to $118,000 per year, plus quarterly performance bonus
| Base salary | Paid semi monthly in US dollars, reviewed every six months against national market data for Lifecycle and Email Marketing Manager roles. |
|---|---|
| Performance bonus | Paid quarterly and tied to client retention and measured client results rather than billable hours or utilization. |
| Medical, dental and vision | Company funded medical, dental and vision from day one for you, with employer contribution toward dependents. |
| 401(k) | 401(k) with a four percent employer match, vested immediately, administered through our national provider. |
| Paid time off | 20 days of paid vacation, 11 federal holidays, unlimited sick leave and your birthday off. |
| Parental leave | 16 weeks fully paid for all new parents, with a phased return over the following month. |
| Learning budget | $2,500 per year for certifications, conferences and paid study time during work hours. |
| Equipment | MacBook Pro or equivalent, external monitor and a $750 home workspace allowance in your first month. |
| Office access | Access to your nearest satellite office by appointment when you want to work alongside colleagues. We do not entertain walk ins. |
Hiring process
1. Application review
A recruiter and the hiring manager read every Lifecycle and Email Marketing Manager application within five business days. Nothing is filtered by keyword software.
2. Introductory call
Thirty minutes by video with the hiring manager about your work, your motivation and how you like to be managed.
3. Paid practical exercise
A realistic two hour task based on work you would actually do, paid at $250 whether or not you move forward.
4. Panel conversation
Sixty minutes with your future manager and one client facing colleague, including your walkthrough of the exercise.
5. Offer and references
A written offer with the salary band shown here, two references and a start date agreed around your notice period.
Questions applicants ask
Is this a talent pool vacancy
Yes. Every vacancy we publish is a talent pool vacancy. If this Lifecycle and Email Marketing Manager opening is filled, your application stays on file for twelve months and is matched against comparable roles in any of our United States locations before we advertise externally.
Do I need to live in Austin
You need to be authorized to work in the United States and based within commuting distance of Austin for occasional in person client sessions. Day to day work is remote first.
Do you sponsor work visas
Not for this role. All United States vacancies require existing authorization to work in the United States without sponsorship now or in the future.
Is the salary range negotiable
The published range is real. Where you land inside it depends on the practical exercise, the panel conversation and your directly relevant experience. We do not ask for salary history.
How quickly will I hear back
Every applicant gets a written answer within five business days, including applicants we do not move forward with. Nobody is left waiting without a reply.
Ready to apply
The application takes about ten minutes. You will need your resume and a short answer to two questions about how you work.
Start your application