Web Designer, Conversion Focused
Seattle, WA 40 hours per week, core hours 9am to 3pm PacificFull timeRemote first, Seattle satellite office by appointmentOpen now
$92,000 to $122,000 per year, plus quarterly performance bonus
Talent pool vacancy. Your application stays on file for twelve months.
About the role
Design client websites and landing pages that sell, then stay involved while they are built, tested and improved.
A beautiful site that does not convert is a liability we have to pay for in media budget. You will design for the decision the visitor is making, and you will be in the room when the results come back.
You will work on full site redesigns, high stakes landing pages and continuous improvements coming out of the conversion program. Designs are handed over as build ready systems, not as flat images with a hope attached.
Accessibility and performance are requirements, not nice to haves. Every page you design is measured on Core Web Vitals and on WCAG 2.2 AA conformance before it ships.
- Requisition
- FPM-WEB-1118
- Reports to
- Head of Web
- Team
- Web pod of six: designers, front end developers and a QA specialist
- Level
- Mid to senior · Full time
- Hours
- 40 hours per week, core hours 9am to 3pm Pacific
- Travel
- Minimal
- Work setup
- Remote first, Seattle satellite office by appointment
- Region
- West
A typical week in this role
- Designing a page around the objection the visitor actually has
- Building components into a system a developer can implement without guessing
- Reviewing a build against your design and holding the line on details
- Working with the conversion lead on the next variant to test
- Checking performance budgets and contrast before handover
- Revising a design because the data disagreed with your first idea
Tools you will use
Figma · Webflow or WordPress · Basic HTML and CSS · Lighthouse · Axe · GA4
What you will own
| Conversion design | Design landing pages, service pages and checkout journeys around the visitor's decision, with the offer and proof made obvious. |
|---|---|
| Design systems | Maintain reusable component systems per client so pages ship quickly and stay consistent. |
| Build partnership | Work with front end developers through implementation and QA rather than handing over and leaving. |
| Accessibility | Design to WCAG 2.2 AA including contrast, focus states, target size and form semantics. |
| Performance | Design within performance budgets so Core Web Vitals pass on real devices. |
| Experimentation | Produce test variants with the conversion lead and iterate on the results. |
| Brand fit | Work inside each client's brand rather than imposing a house style. |
Your first 90 days
Days 1 to 15
Learn our component library and ship your first landing page end to end.
Days 16 to 45
Lead the design of one full site redesign from wireframe to build ready system.
Days 46 to 75
Establish or improve the design system for two client accounts.
Days 76 to 90
Show a measured conversion improvement on at least two pages you designed.
How success is measured
These are the numbers reviewed with you every quarter. There is no hidden scorecard.
| Measure | What good looks like |
|---|---|
| Page conversion rate | Improvement on redesigned pages verified against a baseline |
| Core Web Vitals | All shipped pages passing on mobile field data |
| Accessibility | WCAG 2.2 AA conformance verified before launch |
| Delivery speed | Landing pages from brief to live inside ten business days |
This role is probably not for you if
- You want full creative control with no measurement attached
- You hand over a flat file and consider the job finished
- You treat accessibility as an optional extra
Qualifications
| Requirement | Standard we look for | Weighting |
|---|---|---|
| Design experience | Four or more years designing commercial websites and landing pages | Essential |
| Conversion literacy | Can explain why a layout should convert and accept it when data says otherwise | Essential |
| Systems thinking | Builds component systems rather than one off screens | Essential |
| Accessibility | Working knowledge of WCAG 2.2 AA in practice | Essential |
| Work authorization | Authorized to work in the United States without sponsorship | Essential |
| Front end skill | Comfortable in HTML, CSS and light JavaScript | Advantage |
| Motion | Interaction and motion design that survives performance budgets | Advantage |
Salary and benefits
$92,000 to $122,000 per year, plus quarterly performance bonus
| Base salary | Paid semi monthly in US dollars, reviewed every six months against national market data for Web Designer, Conversion Focused roles. |
|---|---|
| Performance bonus | Paid quarterly and tied to client retention and measured client results rather than billable hours or utilization. |
| Medical, dental and vision | Company funded medical, dental and vision from day one for you, with employer contribution toward dependents. |
| 401(k) | 401(k) with a four percent employer match, vested immediately, administered through our national provider. |
| Paid time off | 20 days of paid vacation, 11 federal holidays, unlimited sick leave and your birthday off. |
| Parental leave | 16 weeks fully paid for all new parents, with a phased return over the following month. |
| Learning budget | $2,500 per year for certifications, conferences and paid study time during work hours. |
| Equipment | MacBook Pro or equivalent, external monitor and a $750 home workspace allowance in your first month. |
| Office access | Access to your nearest satellite office by appointment when you want to work alongside colleagues. We do not entertain walk ins. |
Hiring process
1. Application review
A recruiter and the hiring manager read every Web Designer, Conversion Focused application within five business days. Nothing is filtered by keyword software.
2. Introductory call
Thirty minutes by video with the hiring manager about your work, your motivation and how you like to be managed.
3. Paid practical exercise
A realistic two hour task based on work you would actually do, paid at $250 whether or not you move forward.
4. Panel conversation
Sixty minutes with your future manager and one client facing colleague, including your walkthrough of the exercise.
5. Offer and references
A written offer with the salary band shown here, two references and a start date agreed around your notice period.
Questions applicants ask
Is this a talent pool vacancy
Yes. Every vacancy we publish is a talent pool vacancy. If this Web Designer, Conversion Focused opening is filled, your application stays on file for twelve months and is matched against comparable roles in any of our United States locations before we advertise externally.
Do I need to live in Seattle
You need to be authorized to work in the United States and based within commuting distance of Seattle for occasional in person client sessions. Day to day work is remote first.
Do you sponsor work visas
Not for this role. All United States vacancies require existing authorization to work in the United States without sponsorship now or in the future.
Is the salary range negotiable
The published range is real. Where you land inside it depends on the practical exercise, the panel conversation and your directly relevant experience. We do not ask for salary history.
How quickly will I hear back
Every applicant gets a written answer within five business days, including applicants we do not move forward with. Nobody is left waiting without a reply.
Ready to apply
The application takes about ten minutes. You will need your resume and a short answer to two questions about how you work.
Start your application