Conversion Rate Optimization Lead
San Francisco, CA 40 hours per week, core hours 9am to 3pm PacificFull timeRemote first, San Francisco satellite office by appointmentOpen now
$120,000 to $155,000 per year, plus quarterly performance bonus
Talent pool vacancy. Your application stays on file for twelve months.
About the role
Own what happens after the click across our client base, and be accountable for the conversion rate that decides whether every other channel is affordable.
Conversion is the multiplier on everything else we sell. A twenty percent lift in conversion rate changes what the client can afford to pay for traffic, which changes what every other pod can do. That is why this role sits above the channel teams rather than inside one.
You will run a research led program: qualitative research, session analysis, funnel instrumentation, hypothesis design, experiment execution and honest readouts including the tests that failed. We do not report inconclusive tests as wins.
You will also set the standard for the rest of the company, publishing the internal playbook other pods work from and training strategists to spot conversion problems before they become client complaints.
- Requisition
- FPM-CRO-1074
- Reports to
- VP of Growth
- Team
- Conversion pod of four, embedded with web, analytics and paid media
- Level
- Senior · Full time
- Hours
- 40 hours per week, core hours 9am to 3pm Pacific
- Travel
- Up to 15 percent for onsite research sessions
- Work setup
- Remote first, San Francisco satellite office by appointment
- Region
- West
A typical week in this role
- Watching real session recordings rather than assuming where the friction is
- Designing experiments with a stated hypothesis, sample size and stopping rule
- Reviewing test readouts with the analytics lead before anything reaches a client
- Running a user interview or an unmoderated study on a live client journey
- Coaching a strategist through a funnel diagnosis so the skill spreads
- Killing a test that cannot reach significance instead of letting it run for optics
Tools you will use
GA4 · Hotjar or FullStory · VWO, Optimizely or GrowthBook · Figma · BigQuery · Statistical analysis in Python or R
What you will own
| Research program | Run continuous qualitative and quantitative research: interviews, surveys, session analysis, form analytics and funnel instrumentation. |
|---|---|
| Experiment design | Design experiments with a written hypothesis, power calculation, guardrail metrics and a pre agreed stopping rule. |
| Test execution | Specify and QA tests with the web pod, including server side experiments where client side would harm page experience. |
| Analysis and readout | Report results honestly including losses and inconclusive outcomes, with the decision they lead to. |
| Funnel architecture | Redesign checkout, enquiry and booking journeys with the web and design teams. |
| Enablement | Own the internal conversion playbook and train channel strategists to apply it. |
| Accessibility | Hold experiments to accessibility standards so a lift is never bought with an exclusion. |
Your first 90 days
Days 1 to 15
Instrument the funnels of the three largest accounts and identify where value actually leaks.
Days 16 to 45
Publish the research findings and a prioritized experiment backlog for each of those accounts.
Days 46 to 75
Run the first cycle of experiments end to end and deliver honest readouts to clients.
Days 76 to 90
Publish the internal playbook and run the first enablement session for channel strategists.
How success is measured
These are the numbers reviewed with you every quarter. There is no hidden scorecard.
| Measure | What good looks like |
|---|---|
| Experiment throughput | At least six properly powered tests running across the client base each month |
| Win rate | One in three tests producing a durable lift, measured after a holdout period |
| Client funnel conversion | Measurable improvement on every account inside two quarters |
| Enablement | Every channel strategist trained on the playbook within 90 days |
This role is probably not for you if
- You call every test a win
- You optimize buttons and colors rather than the offer and the journey
- You are uncomfortable presenting a failed quarter of tests to a client
Qualifications
| Requirement | Standard we look for | Weighting |
|---|---|---|
| Optimization experience | Five or more years running structured experimentation programs | Essential |
| Statistical literacy | Understands power, sequential testing risk and how to avoid false positives | Essential |
| Research skill | Runs user research and session analysis personally | Essential |
| Cross team influence | Can get design, engineering and channel teams to ship the same plan | Essential |
| Work authorization | Authorized to work in the United States without sponsorship | Essential |
| Server side testing | Experience running experiments outside client side scripts | Advantage |
| Accessibility | WCAG working knowledge | Advantage |
Salary and benefits
$120,000 to $155,000 per year, plus quarterly performance bonus
| Base salary | Paid semi monthly in US dollars, reviewed every six months against national market data for Conversion Rate Optimization Lead roles. |
|---|---|
| Performance bonus | Paid quarterly and tied to client retention and measured client results rather than billable hours or utilization. |
| Medical, dental and vision | Company funded medical, dental and vision from day one for you, with employer contribution toward dependents. |
| 401(k) | 401(k) with a four percent employer match, vested immediately, administered through our national provider. |
| Paid time off | 20 days of paid vacation, 11 federal holidays, unlimited sick leave and your birthday off. |
| Parental leave | 16 weeks fully paid for all new parents, with a phased return over the following month. |
| Learning budget | $2,500 per year for certifications, conferences and paid study time during work hours. |
| Equipment | MacBook Pro or equivalent, external monitor and a $750 home workspace allowance in your first month. |
| Office access | Access to your nearest satellite office by appointment when you want to work alongside colleagues. We do not entertain walk ins. |
Hiring process
1. Application review
A recruiter and the hiring manager read every Conversion Rate Optimization Lead application within five business days. Nothing is filtered by keyword software.
2. Introductory call
Thirty minutes by video with the hiring manager about your work, your motivation and how you like to be managed.
3. Paid practical exercise
A realistic two hour task based on work you would actually do, paid at $250 whether or not you move forward.
4. Panel conversation
Sixty minutes with your future manager and one client facing colleague, including your walkthrough of the exercise.
5. Offer and references
A written offer with the salary band shown here, two references and a start date agreed around your notice period.
Questions applicants ask
Is this a talent pool vacancy
Yes. Every vacancy we publish is a talent pool vacancy. If this Conversion Rate Optimization Lead opening is filled, your application stays on file for twelve months and is matched against comparable roles in any of our United States locations before we advertise externally.
Do I need to live in San Francisco
You need to be authorized to work in the United States and based within commuting distance of San Francisco for occasional in person client sessions. Day to day work is remote first.
Do you sponsor work visas
Not for this role. All United States vacancies require existing authorization to work in the United States without sponsorship now or in the future.
Is the salary range negotiable
The published range is real. Where you land inside it depends on the practical exercise, the panel conversation and your directly relevant experience. We do not ask for salary history.
How quickly will I hear back
Every applicant gets a written answer within five business days, including applicants we do not move forward with. Nobody is left waiting without a reply.
Ready to apply
The application takes about ten minutes. You will need your resume and a short answer to two questions about how you work.
Start your application