Planning and Research
Digital Strategy
A clear plan for where to spend your time and money online.
$499 to start. One-time payment. No monthly fees.
One fixed price
You see the full price before you order. No quotes and no surprise bills.
Pay once
One payment. There are no monthly fees for this service.
A plan you can follow
We explain what we are doing in plain words, so you always know where things stand.
Example: how you compare
| You | Rival A | Rival B | |
| Shows up on Google | No | Yes | Yes |
| Answers reviews | Some | Yes | No |
| Sends email | No | Yes | No |
What is Digital Strategy?
A digital strategy is a plan that matches your goals to the right channels. We look at your business, your customers and your budget, and tell you what to do first.
Many businesses spend money on marketing before they know who to reach or what rivals are doing. We do the thinking first: who your best customers are, what others in your market are doing, and where you have the best chance to win.
Example: Digital Strategy findings
- Best customerLocal families, ages 30 to 45
- Where they lookGoogle and Facebook
- What they wantFast, fair and friendly
How it helps your business
Most small businesses try a little of everything and get little from any of it. A plan puts your money behind the few things most likely to work.
A clear plan keeps you from wasting money on things that do not fit. It also gives you something to measure against, so you can tell if your marketing is working.
What you get with Digital Strategy
Every package includes these. Bigger packages simply do more of it.
Goals and budget plan
Channel by channel actions
A 12 month roadmap
Choose your package
Not sure? Most people pick Growth. You can order a bigger package later.
Starter
$499 one time
One-time payment. No monthly fees.
Order Starter- Up to 3 channels planned
- Goals and budget plan
- Channel by channel actions
- A 12 month roadmap
- Email support
Growth
$1,100 one time
One-time payment. No monthly fees.
Order Growth- Up to 6 channels planned
- Goals and budget plan
- Channel by channel actions
- A 12 month roadmap
- Priority support
- A progress update at each stage
Scale
$2,250 one time
One-time payment. No monthly fees.
Order Scale- Up to 10 channels planned
- Goals and budget plan
- Channel by channel actions
- A 12 month roadmap
- Priority support
- A named specialist on your account
- A planning call at the start and the end
The price you see is the price you pay. No custom quotes.
Not what you expected? We fix it or refund it. Read the refund policy
Is Digital Strategy right for you?
It is a good fit if any of these sound like you. If none do, you may be better off with a different service, and we would rather tell you that now.
- You are not sure where to spend your marketing money
- You are starting something new
- Rivals seem to be getting ahead
- You want a plan written down you can follow
What happens after you order
- 1
You order
Pick a package and check out.
- 2
We research
We study your market, your rivals and your customers.
- 3
We hand you the plan
You get a clear write up with the next steps in order.
Our promises
What you can count on
The price you see is the price you pay
Every package has one fixed price, shown before you order. No quotes, no surprise bills.
Cancel any time
Monthly services have no long contract. If your first month is not right, tell us within 14 days and we refund it.
Your accounts and work stay yours
We work inside accounts in your name, and what we make is yours once it is paid for.
Read the full refund policy or ask us a question.
Questions about Digital Strategy
What does it cost?
Starter is $499, Growth is $1,100 and Scale is $2,250. Each price is paid one time. The price you see is the price you pay. There are no custom quotes.
How does billing work?
You pay once at checkout. There are no monthly fees for this service.
Do I have to do what the plan says?
No. It is your business. The plan shows what we think gives the best return, and you choose what to act on.
Is it just a long report?
No. It is short, in plain words, and ends with a to-do list.
What happens after I order?
We contact you to collect what we need, like access to your accounts or a few details about your business. Then we get to work.
Can I move to a bigger package?
Yes. Start with the package that fits today. If you need more later, order a bigger one.
Often ordered with Digital Strategy
Ready to start with Digital Strategy?
Pick a package, check out in a few minutes, and we take it from there.
See packages